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Create a presence
There are two ways to set up a business profile on WhatsApp.
WhatsApp Business app
The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages.
Learn MoreWhatsApp Business API
The WhatsApp Business API allows large businesses and brands to send messages to customers efficiently and at scale. After creating a profile, businesses can provide responsive customer care and send timely, one-way notifications.
Learn More140M
estimated monthly active businesses across the Facebook family1.
Get the insights you need to fuel your messaging marketing strategy with Facebook IQ’s Insights to Go.
Get started with the WhatsApp Business app.
Download the app.
Create a business profile.
To set up your WhatsApp business profile, add a photo that represents your business, your business name, phone number, email, website and a brief description.
Start messaging.
Use WhatsApp Business to do all the things that you’re used to using WhatsApp for—from messaging and sending photos, to making voice and video calls.
Scale your responses with custom messaging tools.
Create a greeting message to automatically introduce customers to your business, set an away message when you’re unable to answer, or save time with quick replies to reuse answers to frequently asked questions.
Get started with the WhatsApp Business API.1
Build a business profile.
With the WhatsApp Business API you can create a business profile.
Provide customer support.
Respond to your customers where they want to reach you.
Engage customers with notifications.
Send people important information where they're most likely to act on it.
Learn more about building with the WhatsApp API on the Advertiser Help Center.
Interested in building with the WhatsApp Business API?
The WhatsApp Business API is currently in a limited public preview. Please reach out to your Facebook sales team representative or if you don't have one, sign up for updates and we'll let you know when it's available to the public.
Drive discovery
Open conversations with ads that click to WhatsApp.
Businesses around the world are already actively using WhatsApp to chat with customers. Ads that click to WhatsApp will make it even easier to start conversations.
Ads that click to WhatsApp on Facebook include a button to open a WhatsApp conversation. When a person clicks on the call-to-action button, a WhatsApp message thread with the business will open with a pre-populated, customizable message that invites them to initiate a conversation.
To buy ads that click to WhatsApp, learn more about getting started with the messages objective on the Advertiser Help Center.
