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Facebook Audience Network
Place your Facebook ads on mobile apps and websites with Audience Network.
Use the power of Facebook targeting to run effective ads on thousands of mobile apps and websites.
With Audience Network, you can run campaigns across publishers and environments using Facebook targeting capabilities, ad formats and management tools. Your ads will reach people on a growing network of high-quality mobile apps and websites, especially in gaming apps where players are deeply engaged.
Facebook targeting
The same targeting capabilities that help you connect with people on Facebook platforms can help you reach more people on thousands of mobile apps and websites.
Mobile apps
Get access to mobile in-app inventory at scale, including gaming app inventory. Choose from native, rewarded videos and interstitial ad formats.
Protection against fraud
Audience Network has systems in place to combat fraudulent actions, and has gained the TAG “Certified Against Fraud” and JICWEBS DTSG accreditations.
Reach
Over 1 billion people see an Audience Network ad every month1.
High quality inventory
All publishers must go through rigorous onboarding and review, and we have direct relationships with every one of them.
Brand safety
Receive full pre- and post-campaign transparency reports, and control where your ads appear with block lists and an inventory filter.
See how Audience Network increases conversion opportunities.
When Bombas, a US sock ecommerce company, added Audience Network to their mix of ad placements, they attracted more shoppers, increased winter holiday sales and beat their Q4 goals.
20%Increase in return on ad spend after including Audience Network
13%Decrease in cost per acquisition after including Audience Network
69% Increase in holiday sales in 2018, compared to the same period in 2017
Ready to get started?
Enhance your direct response campaigns.
Whether you’re aiming for installs or conversions, Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner, rewarded video and in-stream placements. Use Audience Network with automatic placements to drive the best results.
Learn how Audience Network can further your direct response campaign goals in this 15-minute course
Let people discover you where they’re most engaged.
We work with a wide variety of publishers and advertising networks that cover media, games, education, entertainment, sports and lifestyle, all so you can reach your audience where they spend the most time. Just as your ads and any associated landing pages must adhere to Facebook's Community Standards, Audience Network publishers are held to the same high standards.
Take more control over brand safety.
Our Business Integrity Team comprehensively reviews every accepted publisher for brand safety and quality. And, since we know that brand safety concerns are different for every business, we offer transparent reports and placement controls so you can further personalize your ad delivery preferences.
Publisher List
See a complete list of publishers where your ads could run on Audience Network.
Placement Controls
Control the placements where your ads appear on our platforms.
Inventory Filter
Stop your ads from appearing alongside specified types of sensitive content.
Publisher Delivery Report
Review the list of publishers who have served your ads, at any point during or after your campaign.
Block List
Stop your ads from appearing on specific mobile apps or websites altogether.
Choose from formats that work for you.
Ads in Audience Network can be delivered across devices and in a variety of video and display placements. To find the latest specs for supported formats, visit the Ads Guide.
No need to create and upload any new assets for these placements. Audience Network automatically renders your ads to fit the placement type with the same creative assets you use on Facebook, but you always have the option to customize your creative.
Learn how to customize your creative assets on the Advertiser Help Center
Adjust your placement preferences to optimize the way you reach people.
Choose the placement preferences that align with your marketing goals. This helps you achieve a lower cost per outcome across Facebook apps and services, including Audience Network.
Automatic placement drives efficient outcomes for most advertisers. If you're looking for more creative control, manual placements allow you to customize your assets for each type of placement.
Learn more about ad placements on Facebook
Get free, detailed reports to measure your success.
Accurate measurement provides real insights that can inform and improve your future campaigns. Facebook measurement solutions can help you follow customer journeys between devices and platforms, measure real business outcomes like brand awareness or sales, and measure incremental lift so you can see how much additional business each ad campaign generates.
See all the ways Facebook measurement can transform your business
