Content Research
-
Content Exploration
Content Exploration
Identify highly successful articles for a topic or website based on aggregated social engagement across Twitter and Reddit using the Content Exploration tool. Aggregated article metrics include:
- Twitter Tweets, Retweets, likes and replies
- Reddit posts and comments
-
Competitive Content Analysis
Competitive Content Analysis
Compare successful articles based on social media engagement across up to 10 websites to help uncover topic gaps in your content strategy.
-
Topic Research
Topic Research
Explore relevant, high-opportunity subject areas by analyzing social engagement across niche topics using the Content Exploration tool. Topic metrics include:
- Total articles related to a topic that were publicly shared on Twitter or Reddit
- Total engagement on Twitter and Reddit for public articles related to a topic
- Average engagement per article in a topic
-
Top Publishers by Topic
Top Publishers by Topic
See the top sites publishing content about a topic, organized by social media engagement. Discover influencers and sites to partner with.
SEO Analysis
-
Site Audits (2 per month)
Site Audits (2 per month)
Detailed, page-level assessment of your site's SEO, performance, usability, and more. Includes step-by-step recommendations for how to improve. Reports are downloadable.
-
On-Page SEO Checker
On-Page SEO Checker
Evaluate how well your pages are optimized for search. Get an actionable report with tasks to improve your SEO performance.
-
Competitor Backlink Checker
Competitor Backlink Checker
Find sites that link to multiple competitors. Uncover backlink gaps you are missing.
Keyword Research
-
Competitor Keyword Matrix
Competitor Keyword Matrix
Find both organic and paid keywords that multiple competitors are getting traffic for. Filter for gaps where your site is missing out.
-
Keyword Difficulty Tool
Keyword Difficulty Tool
Find easy-to-rank keywords based on your site's Competitive Power – a measure of your site's ability to compete in search.
-
Keyword Share of Voice
Keyword Share of Voice
Understand the competitive landscape by seeing which sites get the most share of voice for the keywords you care about. Available for organic and paid keywords.
-
Organic Keywords
Organic Keywords
See the keywords that drive organic search traffic for many sites in our database.
-
Paid Keywords
Paid Keywords
See the keywords that drive paid search traffic for many sites in our database.
Competitive Analysis
-
Site Overview
Site Overview
View a site's performance over time. Includes keyword opportunities, content topic opportunities, Alexa Rank, engagement metrics, site flow, audience geography, and more.
-
Site Keywords
Site Keywords
View the top keywords sending traffic to a site from search results. Available for both organic and paid keywords.
-
Site Comparisons
Site Comparisons
Analyze and monitor the performance of up to 10 sites at a time, including:
- Historic Traffic Trends
- Traffic sources (Insight, Advanced, and Agency only)
- Reach %
- Pageviews %
- Pageviews/User
- Bounce Rate
- Time on Site
-
Sites Linking In
Sites Linking In
Identify sites that link to a site you’re interested in.
-
Site Screener
Site Screener
Find sites that match your search criteria. Perform market research in an industry, discover partnership opportunities, and more.
-
Top Sites
Top Sites
View top sites globally and by country.
Audience Analysis
-
Audience Interest
Audience Interest
Learn about the interests of a site's audience. Find out what sites they visit, and do targeted keyword research for content, SEO or PPC campaigns.
-
Audience Overlap
Audience Overlap
Find sites that share a similar audience.
-
Social Engagement Trends
Social Engagement Trends
Our Content Exploration tool helps you understand how an audience is engaging with content over time with daily, weekly, and monthly trends of social media engagement with public articles across a website or topic.
Alexa Certified Rank
Alexa Certified Rank
By directly measuring your site’s traffic (including AMP pages), Certified Alexa Rank is a superior measure of your site’s popularity. Alexa does not send traffic to your site.