With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.Shop iPhone
There are so many reasons to switch to iPhone.
Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed to last, so it holds its value longer. A simple app can transfer your photos, contacts, messages, and more — many of your favorite Android apps will even download automatically. It’s all easier than you think.
You’ll love what you do even more.
Camera
The world’s most popular camera.
Camera
Portrait mode lets you take beautiful shots with dramatic depth of field, then get creative by blurring the background as much as you like. iPhone 12 and iPhone 12 Pro also have Night mode on the Wide, Ultra Wide, and TrueDepth cameras, and they’re better than ever at capturing incredible low‑light shots. They both record 4K HDR video with Dolby Vision, too.
Apple-designed chips
The fastest, most advanced smartphone chips ever.
Apple-designed chips
Apple-designed chips are years ahead of the competition and deliver performance you can’t get with any other smartphone. We also design the operating system. So everything works together beautifully — not just now, but for years to come, with new features and security updates that help keep your iPhone in top form.
Connect
FaceTime and Messages give you new ways to stay in touch.
Connect
Messages lets you give a thumbs‑up with a quick Tapback, create Memoji, pay a friend for cab fare, and more. And every iMessage is encrypted end‑to‑end to protect your privacy. FaceTime lets you video chat 31 friends at once — you can even use your Memoji and capture Live Photos. You can keep using apps like WeChat and Facebook Messenger, too.
App Store
Apps for everything. Curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favorite. When you download an app, it should work as promised. We carefully review each app and require developers to follow strict guidelines on privacy, design, and business models. We also bring you stories about developers and their apps, with tips to get the most out of them.
There’s no phone like iPhone.
Privacy
Privacy is built in.
Privacy
iPhone is designed to protect your privacy. Every iPhone comes with secure facial or fingerprint authentication. With Apple Pay, your card number is never stored on your device or on Apple servers — and when you pay it’s never shared by Apple with merchants. And you decide whether apps can access your photos, contacts, and location. The list goes on.
If you have a friend with an iPhone, you’ve probably noticed how much easier everything feels. Want to pair new AirPods with your iPhone? It’s a simple one‑tap setup. Want to share photos, videos, or contacts with friends nearby? AirDrop lists their names onscreen, so you can easily choose with a tap.
Environment
More recovered and renewable materials.
Environment
We are always looking for new ways to conserve materials. Whether it’s responsibly sourcing wood fiber for our packaging, using 100% recycled tin in the solder of the main logic board, or inventing a robot to recover materials traditional recyclers can’t. And since reuse is the best form of recycling, most of the devices returned through Apple Trade In are passed on to new owners.
Water resistance1, aluminum or stainless steel, and superstrong glass make iPhone incredibly durable. And with automatic iOS updates, you get new features and security enhancements that help your iPhone run beautifully and hold its value longer than other smartphones.
Switching to iPhone is easy.
Move to iOS app
Your photos. Your contacts. You’re good.
Move to iOS app
The Move to iOS app securely transfers the stuff you care about — contacts, messages, photos, videos, mail accounts, calendars, and more — from your Android phone to your iPhone. Download the app on your Android phone to migrate your things in just a few steps.
Whether you want to know more about switching or get a hand setting up your new iPhone, we’ve got real people ready to help. You can call a Specialist, chat online, visit an Apple Store, or connect with us via the Apple Support app or @AppleSupport on Twitter.
Trade in your current device for credit towards a new iPhone.2 To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Pick your carrier. Choose your plan. All that stuff.
Apple Store
Apple Specialists can activate your new iPhone with the carrier of your choice. And they can help you with things like keeping the stuff you care about from your old phone and getting your new iPhone up and running. You’ll also find Today at Apple programs that teach you how to get even more out of your iPhone.