Twitter Ads targeting

Ready to launch your Twitter Ads campaign?

Reach the most valuable audience on Twitter

Set up targeting and remarketing campaigns with Twitter Ads

Audiences come to life on Twitter, and they drive what's happening. Leverage our powerful ads targeting tools to reach the game-changers all around the world and get your business in front of the right people when they're most receptive.

From our exclusive conversation and event targeting capabilities, to remarketing campaigns and more, we'll help you connect with the ones that matter the most to your brand. Explore all of our offerings below and remember, you can select some, none, or all of the options from each section. Don't forget to experiment with different targeting approaches to find your best fit.

Demographics

Use demographics targeting to reach people based on location, language, device, age, and gender.

Location targeting

Based on country, state, region, metro area, or zip code.

Age targeting

Select all ages or a specific age range.

Language targeting

Based on the language(s) people use in their Tweets and/or their timeline.

Gender targeting

Offered in three categories: Male, Female, Any Gender

Device, platform, & Wi-Fi targeting

Based on phone model, new devices or carriers, or Wi-Fi connected devices.

Audience types

Use audience targeting to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.

Conversation targeting

Based on content of everyday conversations across 25+ categories and 10,000+ topics.

Keyword targeting

Target or exclude people who searched for, Tweeted, or engaged with specific keywords.

Follower look-alikes targeting

Target people with interests similar to another account's followers.

Event targeting

Join the conversation around the biggest online and offline events.

Movies & TV targeting

Targeting people who Tweet about or engage with movies & TV shows in a specific market.

Tweet Engager targeting

Remarket to people who've already seen or engaged with your prior Tweets and videos.

Interest targeting

Reach people interested in a variety of 350+ pre-set interests across 25 categories.

Your audiences

Target ads to your known audiences, such as your followers and Tailored Audience lists.

Follower targeting

Add the followers of your @handle to your targeted audience.

Tailored Audiences

Upload your own CRM lists to reach specific groups of people.

More Twitter targeting resources

Read up on what's happening

Visit our Twitter Business blog for the latest on Twitter Ads strategies, tips, targeting, and more.

Visit our blog

Get help

Read our step-by-step targeting setup guides and answers to common questions in our Ads Help Center.

Visit the Help Center

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