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Instagram Stories ads
Pull people into your story with edge-to-edge video through Instagram Stories.
Tell a more immersive business story to the 500 million people who use Instagram Stories every day.
1/3of the most viewed Instagram Stories are from businesses
50%of businesses on Instagram worldwide created at least one story during a typical month
96%of US marketers surveyed plan to continue using stories ads in the next six months
Facebook IQ digs into what’s driving marketers’ success with Instagram Stories. Read the article.
For businesses of every size, there’s more to see with Instagram Stories.
A format that’s fast, fun and flexible.
Share photos and videos that drive business results by optimizing for reach, video views, traffic, conversions, app installs or brand awareness.
Get more space and fewer distractions.
Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas.
Need a story strategy? Take a 15-minute course on how to buy and launch Instagram Stories ads.
With Instagram Stories, you’ve got more room to play.
Any existing creative asset can be turned into a native stories ad or you can create content that’s tailor-made for stories. Make the most of stories ads with these creative tips.
Use speed as a creative tool.
Things move fast in stories. Try to land your message and showcase your brand quickly. Experiment with creating succinct narratives.
Two (or more) scenes are better than one.
Any single story can contain several quick chapters, scenes or moments. Offering faster cuts from one moment to the next can help keep people engaged with your story.
Don’t forget sound.
Sound-on for stories ads is more common than feed ads. Enhance your story with elements like music, dialogue or sound effects.
Bookend your brand.
Land your product, brand or message at the beginning of your story and then use the end card to reinforce before viewers move on.
Play more.
Stories are still an emerging format. Experiment and iterate to learn what works for you and your audience.
Test out your ideas in our creative sandbox—no technical skills needed.
Ready to show your ads to the world? Get details and specs for stories.
Get started with Instagram Stories ads.
If you have Instagram, you have stories—Instagram Stories and stories ads are available to businesses worldwide.
Try an organic story.
Organic stories are seen by people that follow your Instagram account and disappear from view after 24 hours.
Step 1
Tap 
Step 2
Tap 
Step 3
Tap 
Learn how to share a story or photo to Instagram Stories on the Instagram Help Center.
Create a stories ad.
Stories ads can run for as long as you wish and can be optimized to match the business objective that matters to you.
Step 1
Go to Ads Manager. You can either use Guided Creation or Quick Creation to create an ad. Click Create.
Step 2
Select the brand awareness, reach, video views, conversions, app installs, lead generation or traffic objective.
Step 3
In the Placements section, select Automatic Placements or Edit Placements. Instagram Stories is selected by default in both workstreams.
Step 4
Follow the rest of the steps to continue building your ad campaign. When you’re ready, click Confirm to publish your changes.
Learn how to create ads that run in Instagram Stories on the Advertiser Help Center.
See how brands are telling their stories.
From major brands to mom-and-pop shops, businesses around the world are drawing proven results with Instagram.
Make an impact in the everyday, in-between moments.
See more successful examples, best practices and FAQs about Instagram Stories.
