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Technology
Build valuable customer relationships with Facebook tech marketing.
Sell more product and strengthen your brand
Reach
Secure broad reach into your most valuable B2C and B2B segments, and generate consideration of new products with our video solutions.
Impact
Differentiate your brand from others with hyper-relevant content and advertising. Build brand equity by meeting people where they spend their time online.
Growth
Grow revenue by finding high quality leads with Facebook's laser-sharp targeting capabilities. Drive demand efficiently by optimizing your ad spend.
Success Story
Cisco raised adoption through product demos
Cisco used Facebook to attract more potential customers, increasing requests for demo products and boosting return on ad spend by 84% versus other social platforms—all in under 3 weeks.
Success Story
Canon targeted specific age groups to sell more
Canon ran a video campaign targeting groups like parents and travelers to increase awareness of its products and reduce the cost per engagement by 57%.
Start accomplishing your goals
Find the right Facebook marketing tools for your biggest challenges.
Solution
Launch new products and services
Facebook is primed for discovery. Put new products and services on people's radar, then drive them toward purchase.
Spark consideration
Showcase key product features with unique ad formats such as video ads.
Generate intent
Reach the right audiences at the right times throughout the launch cycle.
Convert in-store or online
Target prospects in the consideration phase, or offer upgrades to new customers.
Solution
Sell to businesses
73% of people say they use Facebook for professional purposes.2 Gain unique brand awareness with our B2B targeting capabilities.
Reach decision makers
Talk to the right people when you target by job title, industry and company size.
Use your contact list
Start reaching your existing contacts on Facebook with custom audiences.
Fill your funnel
Make it easy to request info or demos using lead ads with pre-populated forms.
Solution
Increase the value of your content investment
Accelerate speed to revenue by communicating content offers to your customers, and monetizing views for various properties.
Find the right crowd
Showcase your exclusive content, from sports to music, with powerful targeting.
Prompt valuable actions
Retarget video viewers with relevant product and content offers.
Get real results
Accurately measure the impact of your brand campaign by surveying real people.
Solution
Increase online-to-retail sales
Only 30% of today's tech consumers complete their purchases online.3 Start driving and measuring store visits and sales with Facebook.
Reach nearby people
Show people locally-relevant business information with local awareness ads.
Bring people in to stores
Boost store visits by ensuring people can easily find the info they need to take action.
Drive offline purchases
After people view or click on a Facebook ad, prompt them to visit a store and buy.
“
Consumers are increasingly searching online before making a purchase online or offline. To make it easier for the consumer to experience the products and then make a choice, we wanted to drive traffic to the nearest HP World store. Facebook helped us reach the right people in the right locations online, create an interest and drive people to their local HP World store.
Dhiraj Soni
Marketing Lead, Consumer Personal Systems at HP India
Start growing your user base.
Facebook IQ
Get tech industry insights
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