COVID-19 Resources: We’re here to help your business through the coronavirus outbreak. Learn more 
CATEGORY
Learn Advanced Buying Options
Take free Facebook marketing courses about Facebook ads advanced buying options.
Learn about advanced Facebook buying options.
Take your ads to the next level. Enroll to learn about buying options like reach and frequency and TRP Buying.
Showing Learn advanced buying optionschevron-down
Find eLearning courses in the following categories.
Get started with Facebook
Get started with advertising
Target the right audience
Build awareness
Drive consideration
Generate leads
Promote my app
Increase online sales
Increase in-store sales
Choose ad formats
Get creative inspiration
Manage ads
Measure ad performance
Learn about Messenger
Learn about Instagram
Distribute and monetize content
Buying Channels
There are many channels for buying advertisements on Facebook. In this course, you will learn about Facebook’s Ad Auction, Facebook Marketing Partners and Insertion Orders (IOs) so that you can determine the best methods for buying ads on Facebook.
Facebook and TV
Target rating point (TRP) buying on the Facebook family of apps and services allows buyers to purchase Nielsen-verified TRPs. Use this lesson to learn about: The changing media landscape Video advertising on the Facebook. Facebook's TRP buying...
Plan Reach and Frequency Campaigns with Campaign Planner
Campaign Planner can help you create, compare and share media plans for reach and frequency ad campaigns across the Facebook family of apps and services. Use this lesson to: Learn the capabilities of Campaign Planner. Get started with Campaign Planner.
Reach and Frequency Buying on Facebook
Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.
Ready to learn more about Facebook marketing?
