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Product Description
"The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace.
About the Author
Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado. Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard. Doc Searls is Senior Editor of Linux Journal. He has written for Upside, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California. David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Craig Newmark is an Internet entrepreneur best known for being the founder of the San Francisco-based website Craigslist. Jake McKee is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. He was previously Global Community Relations Specialist for the LEGO Company.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Essential Reading,
By Ben O'Connor (London, UK) - See all my reviews
This review is from: The Cluetrain Manifesto (Hardcover)
There are plenty of tech culture books available, but this one is special, it's the original handbook for the modern web. Rambling in style, but still a perfect read for anyone wanting to come to terms with the thinking behind all internet trends, and want the internet is all about. Totally subversive, an excellent book.
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