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Product Description
Product Description
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy–in from your marketing teams. Even better, you′ll learn how to measure success and ROI.
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you′re not using social media to reach out to your customers and the people who influence them, who is?
From the Inside Flap
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
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Create a space in the online ecosystem that truly represents your business and cultivates your customers′ loyalty and trust
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Participate in the unique culture of each available social media platform to engage your customers
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Establish an organizational structure that constantly targets the next new media trend
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Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
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Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process
There are thousands of customers waiting to hear from you about your business and vision. It′s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It′s time to Engage!
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What Do Customers Ultimately Buy After Viewing This Item?
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82% buy the item featured on this page: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web �10.21 |
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6% buy Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) �9.85 |
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4% buy Socialnomics: How Social Media Transforms the Way We Live and Do Business �7.93 |
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4% buy UnMarketing: Stop Marketing. Start Engaging. �10.93 |
Customer Reviews
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A Wise and Thorough Guide to Social Media,
By
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
I'm currently reading Brian Solis' Engage and am impressed by the amount of information and wisdom packed in this book. Every sentence seems to have been thought through and every facet of social media explained in a clear and thorough way. I am also struck by how generous Brian Solis is with the practical advice he gives in the book.
Brian Solis' Engage is the definitive book on social media and I'm now a fan. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great book, but too many lists,
By
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
I did enjoy reading this, but it is lacking an overall framework which would help to structure the numerous lists and bullet points of things to remember and do. I've come across this in other books on social media, so I'm not sure if the channel just lends itself to this method of writing, but the author keeps listing things horizontally and vertically and I kept losing my place. If there was some form of overarching structure, diagram or model into which all of this fitted (and its not the conversation prism btw) it would be a much easier, and much more informative, read.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Whan to engage?,
By
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
I have just red this book and I found it very interesting, and i would like to advice it to people looking to engage.
The only point i didnt like on the book was the fact that the images, that are so important in understand some topics, are in black and white and some of them are not so clear. Besides that everything is great.
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Most Recent Customer Reviews
2.0 out of 5 stars
Hard to read
I'm sorry, but I just found this book a little hard to read - His writing style is very....unengaging! Just my personal view.
Published 2 months ago by D. Morell
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