How to Build a Strong CRM Strategy in 10 Steps (with Examples)

Building a strong customer relationship management (CRM) strategy is essential for any business looking to foster customer loyalty and drive growth. It’s about more than just connecting to the right technology —  you need a comprehensive approach to managing and analyzing customer interactions and data throughout the customer lifecycle.

By strategically developing a CRM system, businesses can improve customer service, increase sales, and create more efficient processes. In this guide, we’ll walk you through ten steps to build an effective CRM strategy, complete with practical examples to help you get started.

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Social Media Marketing for Artists: Top Platforms, Strategies, and Best Practices

For an artist, social media is a lifeline — a powerful tool for sharing work, connecting with fans, and growing your presence. But navigating the sea of social media platforms may not be how you want to spend your day. 

This guide will help you understand which platforms are best for artists in 2024, how to use them effectively, and how to build a solid social media strategy that showcases your art and engages your audience — all without wasting hours of time.

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picnic in green grass

20 Labor Day Social Media Post Ideas for Businesses

Labor Day is a prime opportunity for businesses to engage with their audiences on social media. As the unofficial end of summer, it offers a chance to celebrate workers and build a stronger connection with your community. 

Whether you’re thanking employees for their hard work or running a special promotion, there are countless ways to make your social media presence stand out during this holiday. Here are 20 ideas to get you started:

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The 10 Best AI Video Editors to Streamline Your Workflow

Videos aren’t just for TikTok or YouTube. From client testimonials to product demos, company overviews, and traditional commercials, videos are a powerful way to communicate online. But production can be time-consuming, and you might lack the technical skills to create high-quality content.

AI video editors aim to automate the creation process and make it more convenient to use video as part of your marketing strategy. Some solutions even offer features to improve SEO or make your content more accessible. 

In this post, we’ll share five expert tips to leverage AI in your video strategy. Then, we’ll share some of the best AI video editors on the market today. Let’s jump right in!

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What is Vulnerability Scanning & How Does it Work?

Imagine waking up to find your website has been hacked overnight. It’s not a fun thing to picture and something no business ever wants to face. Thankfully, vulnerability scanning can act as a watchdog of sorts for your online presence. 

But what exactly is vulnerability scanning? And how does it work to keep your website secure? Here, you’ll learn the essentials of vulnerability scanning to demystify the process and show you how this tool — and how Jetpack in particular — can protect your website from potential threats.

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What is Blind SQL Injection & How to Prevent These Attacks

Blind SQL injections are a sophisticated form of attack that targets the very backbone of websites and applications: their databases. By exploiting vulnerabilities in the database layer, which commonly communicates using SQL, bad actors can gain unauthorized access, steal sensitive information, and even take control of entire websites.

As technology advances, so do the methods employed by cybercriminals, making it imperative for organizations and individuals to understand what blind SQL injection is, how it operates, and how to prevent it.

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30 Social Media Contest & Giveaway Ideas to Skyrocket Engagement

Social media contests and giveaways are a powerful way to engage with your audience, increase your follower count, and boost visibility. By offering a prize, you encourage followers to interact with your content, share it with their friends, and create buzz around your brand. 

With the right strategy, you can turn a simple contest into a significant marketing event. In the post below, we’ll discuss 30 creative social media contests and giveaway ideas to help you achieve your goals.

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Eliminate downtime with our new restore method that skips the need for FTP/SSH credentials. Enjoy up to 10 times faster restores and get your WordPress site back online in no time.

VaultPress Backup: Say Hello to Faster Restores — No Server Passwords Needed

At Jetpack VaultPress Backup, we know how frustrating a website breakdown can be, and how important it is to get back online as soon as possible.

We know that every minute counts when your website is down. Downtime can mean losing customers to your online shop, fans of your poetry blog, or potential clients for your consulting services. When your website breaks, you’d like to get it back up and running as soon as possible. The last thing that you’d like to think about is digging up FTP/SSH credentials.

Today, we’re excited to announce that Jetpack VaultPress Backup can restore WordPress website backups without your server password, making website restores simpler and up to 10 times faster.

Continue reading → VaultPress Backup: Say Hello to Faster Restores — No Server Passwords Needed

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How to Harden WordPress: An 18-Step Guide with Essential Tools

WordPress websites can become vulnerable if they’re not well-maintained. A few skipped updates or a bad plugin, and your site is at risk. Attackers can also get in through the login page if it’s not properly secured or bring your site to a halt with distributed denial of service (DDoS) attacks.

Too much gloom and doom? 

Well, thankfully, these attacks can be easily prevented if you take the necessary steps to harden WordPress. The content management system (CMS) gives you full control over your site’s settings, which means you can implement strategies to protect it from different types of attacks.

In this guide, we’ll give you a full course in WordPress security. We’ll discuss what tools you should use, go over 18 steps to harden WordPress, and show you how Jetpack Security can help you keep your site safe with a single plugin. Let’s get to it!

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23 Easy Steps to Optimize WordPress Speed and Performance

Speed and performance are key considerations for website owners. Fast websites support a positive user experience and can reduce bounce rates. And just as important, speed is factored into search engine rankings.

With that in mind, there are a few steps you can take to optimize WordPress speed and performance. For starters, you can choose a fast web host, use WordPress optimization plugins, and implement caching. There are also more technical measures you can take like critical CSS generation.

In this post, we’ll dive straight into 23 easy steps to power up your WordPress performance optimization strategy. Let’s get started!

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