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THE BRAND
Our Identity
About Slack
Our company
Boilerplate copy
Brand values
Values
Key elements
Logo
The Slack logo
Logo mark
Clearspace
Backgrounds
Usage
Salesforce
Partnership
Primary
Secondary
Usage
Introduction
Cobranding considerations
Logo usage
Retired logos
Slack branding elements
Salesforce branding elements
Colors
Core palette
Secondary palette
Applications
Typography
Type stack
Product font
System fallbacks
Localized languages
Styling type
Applications
Writing
Voice and tone
Copy principles
Language
Stylization
Usage
Brand shapes
Types of brand shapes
Applications
Design considerations
Motion
Types of brand shapes
Expression
Emoji
Emoji basics
Design considerations
Usage
Illustration
Style principles
Purpose
Color palette
Objects
People
Slack logo
Slack blog illustrations
Illustration library
Photography
Photography styles
Motion
Slack motion design values
Animation principles
Slack logo
Brand shapes
Bumpers
Transitions
Text animation
2D animation
3D design and animation
Product UI
Character animation
Stop-motion animation
Sound
Usage
Icons
Icon basics
Design considerations
Icon styles
Usage
UI
Designing for UI screens
High fidelity
Simplified
Abstracted
Writing for UI
Usage
Presentations
Presentation template
Key elements
Best practices
Usage
Swag
Swag Store
Swag Principles
Custom Orders
Design Considerations
Usage
Experiences
Events (Slack-led)
Introduction
Logo usage
Design
Experiences
Field events
Strategic events
Slack at Salesforce events
Usage
Events (Salesforce-led)
Introduction
Design
Usage
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About Slack
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