New article format in mobile apps

Out platform supports Accelerated Mobile Pages. This is a type of technology for mobile devices that allows websites to load almost instantaneously in an easy-to-use format. The main advantage is that it loads quickly, even with low internet speeds. These sorts of articles open in our Android and iOS apps. Adapted posts will be marked in the news feed with a lightning bolt symbol. You can read more about this function here: vk.com/blog/amp.

All that website owners have to do for their materials to be displayed on VK in this new format is to add AMP to their website. You can find out how to do this here: https://www.ampproject.org/docs/getting_started/create.