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Getting feedback on the design of a digital product from the other members of the development team, stakeholders and clients is an essential part of a UX designer’s job. Ideally, it provides constructive criticism of the design, helps improve the product and perfect it as much as possible to present the best result of work to the users. But getting feedback doesn’t always happen smoothly – when communication is not established properly or the goals of the process are defined incorrectly, things can go the wrong way. In fact, both asking for feedback and giving it requires following some unwritten rules in order to make this experience useful and comfortable for all parties. In this article we’d like to discuss two things: how to ask for feedback correctly and what to consider if you’re the one who’s giving it.