Woo Newsroom

Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.

What is Woo?

Woo is the leading open-source ecommerce platform, powering 24% of the top million online stores.* Built on WordPress, Woo empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

* BuiltWith, eCommerce Usage Distribution in the Top 1 Million Sites

Woo in numbers

3.5M

live installations

StoreLeads (using Woo Cart/Checkout), State of Ecommerce

928+

official Woo Marketplace products, and growing daily

Woo Marketplace

15.7%

year-over-year growth

StoreLeads, Growth of WooCommerce

5k+

developers, agencies, and creative experts ready to help you build and launch your online business

350+

core code contributors from
around the world

424

Woo employees around
the world

Latest Woo news

What’s new with Woo: December 2023
Learn about all the new things on WooCommerce over the past three months, and submit a store for the 2024 Woo gift guide!
Say hello to Woo.com
Today, officially known as Domainween (but literally only by me), Woo.com became Woo.com. If you're reading this (which I can only assume you are), you're already living in this brave new world. …
Woo and Canal Help Merchants Access Unlimited Third-Party Product Sales
Sell products from well-known DTC brands on your site or expand your own market potential with key partnerships. Modern dropshipping for WooCommerce merchants.
Platform Upgrade: High-Performance Order Storage for WooCommerce
Scale better, faster. An upgrade to WooCommerce order storage. What does this mean? Will you be affected? What are the next steps? Get the full rundown!

Why people love Woo

💜
Unlimited capability

Woo developers can build 100% custom products as needed. In the Woo Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of Woo stores.

💜
Open source roots

As a freely downloadable plugin for WordPress, Woo has always been a part of the open-source community. Democratizing commerce is at our core.

💜
A global, creative community

Woo has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

💜
Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
[email protected]

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