Business

The Best Place to Reach Gen Z and Millennials

75% of 13-to-34-year-olds in 20+ countries are on Snapchat.¹ Connect with them where they are.

Create an Ad

Turn Reach into Results

Snapchat users open the app more than 30 days a day

Snapchat users are highly active

People who use Snapchat open the app nearly 40 times a day² and send 5 billion+ messages, known as Snaps, to close friends and family.³
Snapchat users influence each other 4x more than influencers or celebrities

Snapchat users Influence each other

Snapchat users’ close friends are 4X more influential than celebrities or influencers on their purchasing decisions.⁴
Snapchat is the #1 platform where people enjoy sharing their shopping experiences and favorite purchases

Snapchat users love sharing

Snapchat is the #1 platform where people enjoy sharing their shopping experiences and favorite purchases.⁵

Snapchat Can Help You Meet Your Business Goals

Awareness
Reach potential customers who are more likely to click through to your site to learn more about your business. Got a new product for college grads? Use Snapchat Ads to build buzz with that demographic.
Build More Awareness
Lead Generation
Collect information from people interested in your business. Want to build an invite list or get leads for your services? Drive people to your site to sign up using Snapchat Ads.
Get More Leads
Online Sales
Drive people to your site to buy products or services. Want more sales of your latest product? Use Snapchat Ads to get in front of new customers as well as people who’ve previously shown interest or purchased.
Drive More Sales
App Installs
Get the attention of people who are more likely to install your app. Ready to release the next big thing? Use Snapchat Ads to highlight its main benefit or feature and help engage people most inclined to download it.
Boost App Installs

Get Started in a Snap

Choose your main objective

Determine what you want to achieve based on the Snapchat marketing funnel and your advertising goals.

Discover the Right Ad Objective

Define your budget and audience

Establish your initial ad investment and who you want to reach. View estimated results and control spend limits.

Learn More about Ad Cost and Targeting

Customize your ad creative

Combine a video or image with a headline and a CTA to capture attention and inspire action.

Find the Right Ad Format
Want free personalized help?

Schedule a Call

    Need More Help?

    Business owner getting started with Snapchat Ads on her computer
    • Business Help Center - A self-guided tool for assistance with getting started, payment methods, ad specifications and guidelines, Snap Pixel, troubleshooting, and more.
    • Snapchat Ads Blog - Get the latest Snapchat product updates, Snapchatter Insights, Snapchat Advertising tips, and more to inform and guide your advertising experience.
    • Snapchat Success Stories - Gain inspiration and insights from Snapchat Ads businesses like yours around the world, categorized by ad product, industry, objective, and region.
    • Snapchat Ads Specialists Program - Talk to a Snapchat Ads Specialist to get free support and recommendations for your first ad campaign, customized to your specific business needs. Schedule a call now.

    Frequently Asked Questions

    Is Snapchat for Business useful for small businesses?

    Yes, businesses of all sizes have found success advertising on our platform, particularly those that market to younger audiences. We’ve made it easy for small businesses to get started in online advertising, run, test, and enhance their campaigns, and get results that matter, including awareness, online sales, leads, and app installs.

    Why should I advertise on Snapchat?

    The Snapchat environment provides a uniquely rich opportunity for businesses to reach a global community of engaged young people, as evidenced by a long history of generating positive outcomes. 9 out of 10 young people are on Snapchat¹, opening the app over 30 times every day² to actively share their lives with close friends and family via more than 4 billion daily messages.³ Between that level of activity and the ease of using Snapchat Ads, businesses are in an ideal position to reach or exceed their goals, whether awareness, lead generation, online sales, or app installs.

    How much does it cost to advertise on Snapchat?

    That’s up to you. Creating your profile and accessing Snapchat Ads costs nothing. For your budget, you can start with as little as $5 a day, although the more you invest (we recommend at least $20-50 per day), the faster you’ll start seeing results. Once you’ve set your budget, you can see estimates of reach and results and adjust as you see fit. Whatever you choose for your spend, you’re always in control of daily and lifetime limits on ad campaigns.

    How do I get started?

    It’s as simple as this:
    1. Create your personal Snapchat account.
    2. Create a free Public Profile and business account for your business.
    3. Choose your objective, budget, and audience.
    4. Build out your ad creative and launch your campaign.
    5. Review your results any time, and adjust as needed based on the insights our system provides.
    Got questions? Schedule a call with an Ads Specialist.

    How do I create a Snapchat ad?

    Our tools make it easy for you to quickly build an effective ad, particularly if you have previous experience with online advertising. For Snapchat Ads, you simply use your own video or photo, add a headline and a call to action (CTA), and your ad’s ready to go.
    1 90% of 13-to-24-year-olds in 20+ countries. Snap Inc. internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.
    2 Snap Inc. internal data Q4 2022
    3 Snap Inc. internal data Q4 2022
    4 Snap Inc. survey of US Snapchat users June 16 - 19, 2020. Age and location data subject to restrictions. See [Audience Tool](https://businesshelp.snapchat.com/en-US/a/audience-size-tool) for details. Question: “Which of these types of people are most influential on you choosing products to buy or trying something new?“; 787 respondents
    5 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Gen Z - Daily Snapchatters = 2,092 Daily TikTok = 2,223 Daily Instagram = 2,150 Daily Facebook = 1,227 Daily Messenger = 1,088 Daily Whatsapp = 1,554 Daily Twitter = 1,101 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? (NET: When I’ve bought something I love, When I’m shopping)
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