No one knows the importance of successfully identifying and tracking high-quality leads like Gary Amaral, Co-Founder and CMO of lead scoring tool Breadcrumbs. We’ve compiled some of the best advice that Gary had to offer about lead quality, and attracting and optimizing for stronger leads.

Learn more about the similarity of chess algorithms and machine learning models used in MyTracker.

In today’s post, we talked to Ana Gotter, a content marketer and freelance writer who has helped many of her clients start new websites for their businesses to understand the process she recommends using.

Analyze the interests of your audience at a glance with MyTracker's Insights dashboard: 30+ interest categories, employment status and academic level, interest dynamics and more.

Is predicted LTV data enough to resolve that the ad campaign must be disabled, and how much money can be saved by doing so on the seventh day? These are the questions we seek to answer in our study.

In this article, we will focus on the differences between device-level and user-level analytics, listing their pros and cons.

Fraud Scanner now detects devices with installs and sessions that use stolen or fake account data.

Web analytics platforms can identify your high value audience segments, their on-site actions, and their path to conversion… and how to optimize it all.

Learn how to track an ad campaign in MyTracker, add a campaign, create a tracking link, and set up postbacks.

The new Ecosystem Integration between MyTracker and VK Ads now allows you to retarget app or website audiences across all platforms, regardless of advertising IDs.

In this guide, we will help you figure out how to create your own website when you are not a pro in programming. At the end of the article, there’s a list of helpful services you may want to check out.

We found numerous areas UX designers should pay attention to and understand. How does UX get compromised beforehand?

MyTracker recently added a PAI pre-install attribution feature. Learn about PAI pre-installs and how to get them, configure tracking in MyTracker, and assess performance.

Learn about the tools, strategies, and best practices to efficiently create a cross-platform website in a day and stay relevant in this competitive environment.

Ready to learn more about your site traffic and conversions? Let’s dive into this guide to site attribution.

From now on, in addition to analyzing and checking the first visits to a website, our Fraud Scanner also looks into all sessions of users acquired through ad campaigns.

In this post, we’re going to go over creating the only go-to-market strategy for mobile apps that you’ll ever need.

These are the 8 mobile app financial metrics that all mobile developers and marketers need to track to assess their true profitability.

Learn to identify problems in the conversion funnel, create a user base to target, send them push notifications to increase conversions and analyze the results.

In this article, we are going to highlight changes in the 4.0 version and differences vs 3.0, explain why you might consider migrating to SKAN 4.0 and provide tips on how to get ready for that.

You no longer need separate reports on every hardware metric to dispute traffic quality with your advertising partner – instead, just build and show an integrated report on the number of bots.

How do you track mobile app user onboarding outside of downloads or first sessions? The answer is tracking onboarding through custom events, and in this post, we’ll show you how.

This article describes 23 tactics you could include in your strategy to build up your digital product in 2023.

Web analytics are must-haves for your tech stack, and there are plenty of great choices on the market. In this post, we’re going to look at seven of the most useful analytics tools in 2023.

In this article, you will learn how to use churn predictions to identify the most effective advertising channels and set up retargeting campaigns using MyTracker's tools.