Make an impact in the For You page and beyond
Why use our advertising solutions?
Discover our advertising solutions
In-Feed Ads
Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with interactive add-ons.
TopView
Make an impact in-feed with the first ad a user sees when they open the app.
Branded Mission
Crowdsource authentic content from creators on TikTok, boost top-performing videos as ads, and drive brand equity.
Branded Effect
Create a custom effect that engages TikTok users across the globe.
Spark Ads
Boost different types of videos to maximize their impact — your own, creator-made, or ones that mention your brand.
Promote
Amplify your own organic content in TikTok with an easy-to-use tool.
Measurement partners
Our badged TikTok Marketing Partners can help brands to analyze, understand and measure the overall impact of their TikTok activity. Measurement partner specialties include brand lift, brand safety and suitability, and mobile measurement.
Learn more
Commerce
TikTok has partnered with key media mix modeling industry leaders—Nielsen, IRI, Analytic Partners, Ekimetrics and Neustar—to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.
Learn more