Hello, everyone! I’m Yaroslav Fomenko, Doubletapp iOS-developer. Since the end of May, my department colleague and I have been working on implementation, improvement, and scaling of CI/CD for our projects. In this article, we want to share a guide on preparing the Xcode project and setting up runners, scripts, and configs, as well as explain how CI/CD helps us.
To learn how and why we decided to use a Mac mini for CI/CD, click here.
Hey, Habr! I’m Yaroslav Fomenko, Doubletapp iOS-developer. After our IOS department deployed our CI/CD on a Mac Mini, we got an idea of scaling and encapsulating it. So we started researching ways to do it. First we thought of Docker, but there was neither enough info about it nor any other possible ways. In this article, we’ll look at all possible solutions we found for the deployment of Gitlab CI/CD on a device and in the cloud.
Email marketing has emerged as a vital tool for businesses to nurture customer relationships and drive growth. In this article, we will explore the immense potential of email marketing through personal experiences and examples from renowned companies. From personalization to segmentation, retargeting, and building anticipation, discover how these strategies can elevate your email campaigns and deliver remarkable results.
The Art of Personalization in Email Marketing:
Personalization is a key aspect of successful email marketing. Take, for example, Amazon's tailored recommendations and exclusive offers. By delivering personalized content that matches customers' preferences and interests, Amazon creates a sense of exclusivity and fosters customer loyalty. In my own experience, implementing personalization in email campaigns resulted in increased open rates, click-through rates, and conversions. It's clear that customers appreciate the effort put into crafting messages specifically for them.
Regardless of how mature the product is, its owner will always be curious about how it performs, what the conversion rates are, and what areas for improvement there are. One of the most important tools that product owners should get access to at some point in time is an event tracking system.
TL;DR: All AI-based noise cancellations suck, only the physical cancellation technique works! And physical cancellation is implemented well only in Jabra devices yet, but other features suck them! All Bluetooth headsets suck too! So, no solution yet, just complaints!
The environment: I work in a pretty talky office room, where sit around 10 people, and all of them have many online conferences every day, including me. So, silence in the room is a rare situation.
The problem: The main problem is that most of the microphones pick up all side talk pretty loud, which makes it very unpleasant for other people to listen to my voice in meetings!
This year we conducted a survey of 78 purchasing managers from Forbes Global 2000 companies based in Vancouver, BC. Last year, Covid restrictions were eased, agency employees partially returned to their offices. This year has become a real challenge for agencies' CEOs, they had to find compromises with employees who did not want to return to the office, and at the same time manage projects at the same efficient level. Clutch is not the platform market can trust anymore because of the paid placements (sponsors and featured) that can cover up to 50 first positions in some cases. So we asked procurement managers in Vancouver to rate their digital marketing agencies from 0 to 10 based on the following criteria:
The e-commerce market in 2022 leaves entrepreneurs no choice but immediately incorporate new technologies. Today it is not enough to follow the latest trends, because you need to be two steps ahead. How to do it?
Consumer behavior has changed, especially since this pandemic. You get used to good things quickly, so online shopping and fast delivery services made us all appreciate our time and comfort.
You have to pay for everything in this life, so retailers and marketplaces have to pay for the growth of demand and profits in the field of e-commerce by regularly introducing new technologies, fighting for consumer loyalty, and rivalry in endless competition.
Here are a few of the latest e-commerce trends that cannot be missed if you want to achieve stable profits and customer growth.
All attention to CRO
Hi everyone! My name is Dmitrii Konstantinov and this is a personal story of experience and growth in a cozy startup. How we made a business pivot and adapted the server and mobile apps for it. What challenges did we face and how did we solve them.
How we listened to the needs of our customers and implemented the feature with the maximum capabilities of the iOS and Android platforms. Then we looked into analytics, added onboarding, and usage grew. At the end of the article there are some cool conclusions and insights. Developing a video conferencing mobile app is fun!
Getting a task from a client, UX designers tend to pay attention to the design goals, not the contents of the website/app itself. There’s something completely wrong with it because the visual part might be superb, but when it frames a vague or wordy message, the client's goals won’t be reached.
To avoid this, a UX designer should dive deeper into the content, analyze it, and restructure it in an interface-friendly way. It doesn’t mean doing the copywriter’s job, it means collaborating. The reality is that sometimes the writing team is used to praising the product (because clients like that), or there is no copywriter involved in the project at all.
Provide proof instead of opinion
An impression is more powerful when the customer can conclude the product’s benefits on their own. Instead of a colorful line of adjectives like “ultimate” or “leading” you should aim at what exactly makes the product that cool. The trick is to be precise, preferably with an example.
You all know our mascot — a unicorn — many people grew fond of him! However, PVS-Studio has a supporting character who is also the antagonist of our product — a bug! Well, a bug is not omnipresent, indestructible evil. It's more like an everyday or a work-related trouble. In this article, you'll learn how we created a new character, and why he looks like a ladybug. Oh, and if you wonder why the hell he has a belly button — keep reading!
Conference participation is one of the most important practices for professional development. Hence, Innotech is actively sending out both its speakers and listeners for the biggest events. Senior Analyst Anastasia Kochetova shares her impressions from the Analyst Days/14 conference.
Positive Hack Days 11 will begin in a matter of weeks. This international forum on practical security will be held on May 18–19 in Moscow.
As per tradition, PHDays will have three big tracks dedicated to countering attacks (defensive), protection through attack (offensive), and the impact of cybersecurity on business. It is our pleasure to present the first talks.
So you want to learn more about game engines and write one yourself? That's awesome! To help you on your journey, here are some recommendations of C++ libraries and dependencies that will help you hit the ground running.
Video is one of the simplest and most attractive formats for information perception. Especially now, in the era of TikTok, Instagram and YouTube. It is not surprising that marketing specialists often choose video format for business promotion.
Typical DevOps handles code deploys in a single direction: from Dev to PROD, from lower environments to higher environments, and for this there are many well known solutions like Jenkins, Terraform, Octopus. But in the opposite direction the situation is not so good.
Yes, in many companies there are home-grown processes to copy databases from higher environments to the lower ones (with hiding/removing sensitive data) to reproduce problems, found on PROD. However, in complex scenarios an access to PROD is needed to find the root cause. Developers need at least logs. And in the Enterprise world it's all depend on the level of paranoya how sensitie the information is.
Thi is what we suggest, the project is to create a safe access method to the higher environments, combining easy friendly interface and interactivity with the full audit of all operations and controlled manner of what users can do and what they can't. The project is called Bell -Action at a distance, and a bearded guy on the logo is John Steward Bell, you know him if you had ever heard about the Quantum Entanglement.
🎄 It's not snowing in my region, but I really like "true" winter holidays ambience, so I made extension for GNOME Desktop Environment so it will snow at least on my laptop.
Not familiar with Linux and/or GNOME? Check out GNOME Project and Fedora OS websites.
Here are extension's GitHub repository and homepage on GNOME Extensions.
PVS-Studio has a mascot that became inseparable from the brand - a unicorn. Lately we've been getting many questions about our magic steed: why the unicorn, why has he changed so much, does he have hooves, how come he doesn't wear pants, and how do we draw him. The answers are finally here, in this very article.
Attention: there will be a lot of pictures. And I mean A LOT.
Introduction
It was 1989 when 2 editors of Inc. magazine, George Gendron and Bo Burlingham made the nervous drive to Palo Alto, California. Not long beforehand they’d decided on who to name as Inc.’s Entrepreneur of the Decade, and finally, they would get a chance to interview him.
As they entered the offices of NeXT, their interviewee approached them. In his trademark jeans and turtleneck sweater, Steve Jobs led them up the stairs to his office and the interview commenced.
Securing an interview with Steve Jobs was rare, even in 1989. And, wanting to make the most of their time, the editors got straight to the point with their very first question:
“Where do great products come from?”
After a slight pause, and a shuffle in his chair, Jobs replied:
“I think really great products come from melding two points of view; the technology point of view and the customer point of view. You need both. You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
Silence overshadowed the room. Three decades later, and this powerful answer Jobs gave is something that still isn’t often internalized in companies.
Collecting user feedback is incredibly important. As you’ll see examples of later in this article, launching surveys, asking onboarding questions, and conducting customer interviews are all vital tools for improving your product.
But the true lesson that Steve Jobs gave all this time ago was that user feedback isn’t as simple as asking what users want, or what they think about your product, and making those changes. You have to dive much deeper.
Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.
However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].