Guides

We recognise that digital advertising can be complicated and nontransparent, but we don’t think it has to be. We strive to communicate our ads practices simply and directly.

This Guardians Guide is designed to provide an overview of TikTok and the many tools and controls we’ve built into the product to keep our community safe. The guide also provides general information on common internet safety concerns.

While our safety principles help create a positive environment where everyone feels safe and comfortable, we also provide additional safety features and privacy settings to help you manage your account, community, and content.

At TikTok, we know that creativity and expression are personal. And so is privacy. We also know that when someone joins our community, they’re entrusting us with their information.

To better support our community, TikTok partners with experts to develop toolkits for everyone to learn more about improving their well-being, and to build a supportive online community

This guide is designed to provide an overview of TikTok and the many tools and controls we have built into the product to keep our community safe.