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Whether it's in-app or on the web, at TikTok, we strive to inspire creativity and bring joy. Through every new trend discovered, a shared video between friends, or life hacks learned, TikTok's look an

Baseball content is incredibly popular on TikTok, with over 58 billion views for #baseball to date. All year-round, our global community of baseball fans come to TikTok to react and engage with the te

TikTok creators bring people together worldwide, building global communities with their content and inspiring joy and connection with every new trend, video and effect. As we continue to explore and i

Music and sound are core to the TikTok experience and play an integral role in the community’s creativity and ability to spark cultural moments. In fact, 88% of TikTok users say sound is essential to

At TikTok, we're proud to be a platform that offers a safe place where people feel comfortable sharing their personal stories and openly discussing well-being, and we're constantly inspired by our com

Music is at the heart of the TikTok experience. It's a place where fans can discover new music, artists can connect with fans, and music lovers can build a community. 🎵🎤 Introducing #NewMusic on Tik

TikTok is the destination for brands to authentically engage with the diverse, creative and hyper engaged community on TikTok. Every day, over 150 million Americans come to TikTok to learn something n

TikTok is where people come to be entertained. From the Corn Kid to #FilmTok, TikTok is an entertainment platform where every creator, user and brand has the opportunity to be cultural drivers with th

TikTok commits $1 million each to Hispanic Heritage Foundation and Black Girl Ventures -- In recognition of National Small Business Week, TikTok is celebrating small businesses and spotlighting how th

From starting trends to celebrating cultural moments and inspiring others, our #APIFamily brings creativity, authenticity and pride to TikTok’s vibrant community. This Asian and Pacific Islander (API)

With over 126 billion views, and 19 million posts to date, #BookTok has become a place where book lovers, authors, storytellers, and educators across TikTok’s global community come together to celebra

Effects have quickly become a cornerstone of the TikTok experience. Since launching the Effect House beta last year, thousands of effect creators have brought joy, showcased incredible creativity, and

From creators such as @creativemamy championing sustainable living to @pandawaragroup advocating for environmental protection and waste cleanup, TikTok brings together communities in the United States

Today, we are celebrating Transgender Day of Visibility (TDOV) and spotlighting trailblazing trans and nonbinary creators who use their platforms to educate, inspire and advocate for #TransVisibility.

On TikTok, effects inspire creativity, power storytelling, and bring joy to our global community. Brands have leveraged this impact to reach new audiences and tell more immersive stories, with Branded

TikTok is a special place where Americans come together to learn, be entertained, grow their business, as they continue to create, discover and connect with a broader global community. Today, we're ce

by Julie de Bailliencourt, Global Head of Product Policy, TikTok Today we are refreshing our Community Guidelines. These are the rules and standards for being part of the TikTok community, which is no

On TikTok, #soccer fans from every corner of the United States, Canada, and the world come together to celebrate, engage, and create community around te most exciting moments in the game. Whether it's

By Sandeep Grover, Head of Trust & Safety Product, & Mabel Wang, Head of Content and Creator Product, TikTok Today we're rolling out a new feature that enables people to refresh their For You feed if