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featured success story

adidas brings teams together around insights with Google Marketing Platform

adidas uses audience insights from Google Marketing Platform to collaborate across brand and e-commerce, deliver more relevant messages across channels, and learn from campaign results in real time.

Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.