Abha Thakor 7:33 pm on March 16, 2023
Tags: ,   

X-post: Call for volunteers to help with 6.2 end user documentation

X-comment from +make.wordpress.org/docs: Comment on Call for volunteers to help with 6.2 end user documentation

Santana Inniss 2:55 pm on March 14, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 7 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #195
  • Leading the meeting:@sereedmedia
  • Taking notes: @santanainniss 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201325798219

Team News

  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post. 
  • WordPress 6.2 live demo happened. You can view the demo here.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.
  • Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 309,143
    • Engagements: 5,665
    • Link clicks: 1,439
    • Engagement Rate: 1.8%

Marketing Project and Task Discussion

  • Leveraging marketing strategies to eclipse WordPress competitors #202
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
  • WordPress for Corporate Sized Entities #22
  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are no additional updates at this time.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque clarifies the different efforts. #178 is more focused on social content to promote the Photo Directory. 

Open Floor

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201406643379

#marketing-team, #meeting-notes

Sé Reed 4:50 pm on March 13, 2023
Tags:   

Notes: Global Marketing Team meeting, 28 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #174 
  • Leading the meeting:@Robin
  • Taking notes: @sereedmedia 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1677596412838619

Team News

WordPress Publications

  • WP Briefing Podcast:  https://wordpress.org/news/2023/02/episode-50-3-interesting-trends-from-wordcamp-asia/

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth this week with net new followers with a 1,291 jump through the week. This is larger than the 1,237 growth (7.6% increase) that we had last week. While we ran fewer campaigns and saw some impression/engagement drops as a result  (this was to be expected), we still managed to hold onto a 2% engagement rate which is a target for us and have managed to maintain this.
  • Part of the overall performance came from the WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 campaign. This campaign ended up with 2 of the top 3 posts for the week, including the top performance. This top 3 also included a separate campaign focused on a WP 6.1 features campaign. You can see this broken down more in the upcoming section Top Performers by Engagement section.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 234,627
    • Engagements: 5,073
    • Link clicks: 1,353
    • Engagement Rate: 2%

Marketing Project and Task Discussion

  • 6.2 “Behind the Scenes” Social Content Ideas #184 https://github.com/WordPress/Marketing-Team/issues/184
    • the labels ‘coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.’ and ‘social’ have been added to this to help it surface in searches.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #19 https://github.com/WordPress/Marketing-Team/issues/192
    • this has become a whole cross-team conversation involving docs and training and community.
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199  https://github.com/WordPress/Marketing-Team/discussions/199
    • There is a lot of enthusiasm on the team for this idea to showcase Gutenberg as part of a blogging challenge.
    • Encourage new reviews for Gutenberg pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party
    • Tie-in to the WP 20th Birthday celebration
  • Discussions: Ideas for promoting mobile apps: https://github.com/WordPress/Marketing-Team/issues/93
    • This ticket needs to be made into separate tickets and the ticket author will review
  • Amplification request form: https://github.com/WordPress/Marketing-Team/issues/140
    • Card has been added to board
    • Good resource to share at WordCamp Europe
  • Help develop topics and create marketing content for Make WordPress Developer Blog:  https://github.com/WordPress/Marketing-Team/issues/171
    • add new ideas for content be added directly to the GitHub for the Developer Blog
    • the developer blog is still in beta testing phase, so its full marketing will not happen until it launches
  • Review and provide feedback on Training Team onboarding program and feedback survey: https://github.com/WordPress/Marketing-Team/issues/183
    • Is this still needed?
  • Five for the Future Email Template for Contributors: https://github.com/WordPress/Marcomms-Rolling-tasks/issues/18
    • This is an older ticket.
    • One of the team was to discuss further with work on this area helping elsewhere in the project
    • There is no date for closing yet, it is marked as closing soon to highlight this card on a few weekly meetings and then setting up a deadline/Last Call.
    • Team needs to update deadlines or closing soon on the card
  • 2023 Make Marketing Team Goals– Open Discussion #165 This discussion was originally set to close on January 30 but has been extended. It will close again soon. Please act now. https://github.com/WordPress/Marketing-Team/discussions/165\
    • Team needs to update deadlines or closing soon on this card as well
    • Suggestion: Can be added as a milestone
  • Captions for video ‘How to contribute to core’: https://github.com/WordPress/Marketing-Team/issues/34
    • This is an old ticket
    • It is not clear on if it should be closed or not.
    • Some team members have volunteered to find an update.
    • While being discussed, should be reopened

Open Floor

  • Work is beginning on #WP20 – the 20th anniversary celebration of WordPress. You can read the initial post here: https://wordpress.org/news/2023/01/wordpress-is-turning-20-lets-celebrate/
    • Can we create a marketing team GitHub ticket for ideas for WordPress’s 20th Birthday?
  • Theme Directory redesign: https://make.wordpress.org/meta/2023/02/10/theme-directory-redesign-update/
    • Opinions encouraged
  • Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
    • Has been removed 
  • Robin: 6.2 Live Product Demo on March 2. More details : https://make.wordpress.org/core/2023/02/21/6-2-live-product-demo/
  • Courtney Robertson: The Individual Learner Survey has now closed. Thanks to the efforts of team collaborations, we were just shy of 600 respondents. Thank you Marketing team for the lift and contributor day attendees for also completing the survey. Training team will have results to share soon from this, and will evaluate next steps toward a fuller Needs Analysis (another cross-team collaboration initiative)

Next Steps

Our next meeting is 7 March, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/195

Attendees

Some metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. comments about this note-taking process: Per our marketing team process goals for developing a notes system that is manageable and useful for the team and the overall project on a long-term basis, I developed a step-by-step process for note-taking in the above format. Today I was able to time the process, and it clocked in at 28 minutes (not including posting), which beats our team-rep goal of a notes-taking process that averages 30 minutes. Woot! I’ll be preparing the notes from March 1 shortly, and will time it again. As we are still in our notes-development process, please be sure to leave comments on these notes, both what works for you, and what’s missing, so we can incorporate your experience. Thanks!

– Sé
Courtney Robertson 6:12 pm on March 8, 2023
Tags: ,   

X-post: Introduction to WordPress Development: A proposed learning path

X-comment from +make.wordpress.org/training: Comment on Introduction to WordPress Development: A proposed learning path

Sé Reed 7:54 pm on March 1, 2023  

Notes: Global Marketing Team meeting, 21 February 2023

This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #173: https://github.com/WordPress/Marketing-Team/issues/173

Team news

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Impressions: 268,597
  • Engagements: 6,423
  • Link clicks: 2,019
  • Engagement Rate: 2.3%
  • Campaigns:
    • Continued growth of YouTube subscribers this week. We’ve seen our YouTube channel grow faster than we anticipated, it actually outpaced both Twitter and Facebook in terms of growth which is a first seeing it as one of the tops in subscriber counts.
    • WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. campaign. This campaign ended up in the top 3 for the week respectively as it was very well discussed across all platforms.

Marketing project and task discussion

Open floor

  • Jamie Madden – working to automate LearnWP updates into the spreadsheet to create a place to create social content
  • Courtney Robertson – 6.2 release at the end of March, you might be interested in testing the coming features and/or creating assets for promotionals. https://app.instawp.io/launch?t=betarc is available for us to use. 

Next Steps

Our next meeting is 28 February, 2023 at 15:00 UTC.

Attendees

Pooja Derashri 11:12 am on March 1, 2023
Tags: ,   

X-post: What’s new on LearnWP in February 2023

X-comment from +make.wordpress.org/updates: Comment on What’s new on LearnWP in February 2023

Sé Reed 7:24 am on February 21, 2023
Tags: ,   

Notes for the Global Marketing Team meeting, 14 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

Contributor events update

WordCamp Asia Contributor Day is February 17, 2023. Please add your name to the card if you intend to be at/ involved in WC ASia Contributor Day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108

Discussion:

  • Only 16 weeks til WC Europe! 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • New milestone: 2.1 million followers on all social channels combined
  • Engagement rate jumped from 1.4% to 2.3% overall.
  • WP 6.1 Features campaign and Openverse (new home) campaign were the Top 3

Marketing project and task updates

Open Floor

  • Github Discussion #165 about the Marketing Team’s 2023 Goals needs some input please!
  • 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 2 is scheduled for Feb 14, 2023
  • 6.2 About page is being drafted
  • The docs team wants to discuss the Glossary issue
  • Live collaboration sessions are no longer being held on Wednesdays and can be removed from the team’s Google calendar

Next Steps

Our next meeting is 21 February, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 7:33 am on February 14, 2023
Tags: core-test   

Notes: Global Marketing Team meeting, 7 February 2023

We are currently experimenting with the notes-taking process for the weekly Marketing meeting: what content we record in the notes, and for what purpose. This iteration includes a focus on reporting team news and noting where discussion was generated in the meeting, both live and async.

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

Contributor events update

WordCamp Asia Contributor Day is February 17, 2023. Please add your name to the card if you intend to be at/ involved in WC ASia Contributor Day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108

  • Marketing table leads for WC Asia will be @yvettesonneveld and @Dominyka Miksenaite

Discussion:

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Discussion re: refining process for contributors to craft content for social media accounts
  • No stats were presented this week

Marketing Task Updates

  • No discussion on tasks

Open Floor

  • How to get involved in writing social shares for Twitter or Facebook?
  • It is WordPress 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 day
  • How can contributors take meeting notes?

Next Steps

Our next meeting is 14 February, 2023 at 15:00 UTC.

Julia Golomb 1:02 am on February 8, 2023
Tags: ,   

X-post: Apply to Attend the 2023 Community Summit

X-comment from +make.wordpress.org/community: Comment on Apply to Attend the 2023 Community Summit

Robin 1:58 pm on February 7, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, January 31, 2023

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

  • The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team. 
  • Meeting notes: @abidhasan112
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.

2. Marketing Team News

2a. Team Management

2b. Team Reps

3. Marketing project and task updates

3a. Open GitHub issues

From previous Open Floors for items not yet turned into Marketing GitHub issues:

Open Marketing GitHub cards:

If you have completed the tasks related to any of the below, please take a look and close tasks or update them as necessary. 

Closing soon:

Completed:

3b. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.

WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.

Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.

Here is a look at some of the performance numbers for the last week:

  • Impressions: 145,466
  • Engagements: 2,438
  • Link clicks: 513
  • Engagement Rate: 1.4%

3c. Contributor events update

  • Do you know of any upcoming WordCamps that will/want to have Marketing contributor tables?

3d. Make WordPress Publications Roundup

Recent publications and postings from around the project.

4. Open floor

Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.

5. Next Steps

Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.  

Our next meeting is 7 February, 2023 at 15:00 UTC.

Thank you all for contributing to the Make Marketing Team!

#marketing-team, #meeting-notes