01Mobile and web analyticsWhether your sales data comes from an app or a website, you can get the stats for both, gaining a comprehensive insight into your product and all the metrics in one place. Have them grouped by platform or combined – it’s up to you.02Audience segments and cohortsCreate your own segments using any of the 150 metrics available, view charts and analyze the data. Compare segments and test any hypothesis.03Analytics for all revenue sources and payment typesIn-app purchases, subscriptions, ads, offline payments – whichever monetization model you choose, MyTracker will inform you about its efficiency.04FunnelsTrace user journeys with detailed reports. Analyze customer behavior in depth, get a handle on how people interact with your product, and monitor factors driving conversion.05Fraud Scanner – smart protection against fraudulent trafficFraud Scanner offers a robust way to identify anomalies and detect bots by leveraging continuously learning algorithms.