Our idea is simple...
use TikTok to do good.

EduTok, TikTok's most popular challenge to date, encourages users to create educational and motivational content around a variety of themes. As well as this in-app challenge, TikTok has launched a mentorship program with leading social enterprises Josh Talks and The/Nudge Foundation, which will reach 5000 young individuals across 6 Indian states with lower literacy rates. EduTok underlines TikTok's commitment to propelling India's creative economy and its contribution to the lives of digital natives.

TikTok worked with animal shelters and animal welfare organizations worldwide in a global campaign to celebrate International Homeless Animals' Day 2019. For every video posted, TikTok donated $1 to its animal protection partners (up to a maximum of $175,000 USD).

In partnership with the International Federation of Red Cross and Red Crescent Societies, TikTok launched a global campaign to spread climate change awareness in over 100 markets. With special effects, filters and stickers, TikTok users shared knowledge about climate change, drew attention to the impacts of extreme weather, and urged people to better protect our planet.

Earth Hour, initiated by World Wildlife Fund, is the world’s largest collective environmental movement, which launches annual public celebrations in 3,500 cities across more than 170 countries. TikTok joined the 2019 Earth Hour campaign as a global partner of WWF, inviting users and celebrities around the world to support environmental protection.

The United Nation’s International Fund for Agricultural Development (IFAD) launched the world’s largest dance challenge to help people in rural areas of Africa and other developing countries. IFAD’s #DanceForChange TikTok’s videos were created by our users as a virtual petition to increase investment in sustainable agriculture.