Why Us
Helping companies manage and activate audiences for decades
If your data is scattered across several different solutions, you can’t really know your audience, let alone engage them across channels. Today’s most successful companies make audience data available across their whole organization to unlock insights and innovation — and do it more efficiently than the rest.
Omeda combines a native CDP, email and marketing automation, and subscription fulfillment functionality into one simplified tech stack. So you can see how audiences engage with you across every channel, then activate them, all from one place. We give you the most complete view of your audience so you can ground your most important investments and business decisions in data.
Founded in Chicago by a family of trade publishers, we combine our deep industry background with powerful technology and best-in-class customer support to help you grow your business.
Engage your audience more easily and effectively than ever, all with Omeda.
Leadership Team
![Aaron Oberman](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/aaron-oberman-omeda.jpg)
Aaron Oberman
Chief Executive Officer
![James Capo](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/james-capo.jpg)
James Capo
Chief Operating Officer
![Bryan Swartz](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/bryan-swartz.jpg)
Bryan Swartz
Senior Vice President, Audience Operations
![Diane Gaerlan](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/diane-gaerlan.jpg)
Diane Gaerlan
Vice-President, Human Resources
![Tracy Rivas](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/tracy-rivas.jpg)
Tracy Rivas
Vice President, Technology
![Tony Napoleone](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/tony-napoleone.jpg)
Tony Napoleone
Vice President, Client Experience
![Bettina Lippisch, CIPM](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/bettina-lippisch-cipm.jpg)
Bettina Lippisch, CIPM
Vice President, Privacy & Data Governance
![Doug Gainous](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/doug-gainous.jpg)
Doug Gainous
Vice President, User Experience
Customer Highlights
![GEN](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/GEN-LOGO.png)
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Reveal and take advantage of untapped opportunities with first-party data
By using our website analytics solutions, Gardner Business Media was able to unlock new opportunities to cross-promote across their various media brands — all while using their newfound first-party data to promote webinars, retarget events and grow their audience across brands and platforms.
![North Coast Media](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/north-coast-media.png)
Increased email open rates
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
![](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/Screen-Shot-2023-02-28-at-7.23.30-AM.png)
Latest Omeda News
![Omeda Named a 2022 Top Workplace by Chicago Tribune](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/Workplaces-2022-Header_Blog-2048x854-1.png)
Omeda Named a 2022 Top Workplace by Chicago Tribune
CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…
![Omeda Announces Strategic Growth Investment from Sverica Capital](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/OmedaSverica-3.png)
Omeda Announces Strategic Growth Investment from Sverica Capital
Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic…
![Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing](https://webcf.waybackmachine.org/web/20230321220222/https://www.omeda.com/wp-content/uploads/G2Spring2022Leader-Header_Blog-2048x854-1.png)
Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing
Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing.…