Helping Small Businesses
Grow & Compete with
the Big Guys
Over 21 million websites use our software and
training videos to grow their traffic, email
subscribers, and revenue.
Our Brands
WPBeginner
Largest free WordPress training resource for beginners and non-techy users.
OptinMonster
Get more email subscribers & sales with the most powerful conversion optimization toolkit for websites.
WPForms
The world’s best drag & drop WordPress form builder used by over 5 million websites.
MonsterInsights
The most popular WordPress analytics plugin used by over 3 million websites.
All In One SEO
Leading WordPress SEO plugin and toolkit to help improve your search engine rankings.
SeedProd
Drag & Drop website builder for WordPress. Create custom website designs with no-code.
WP Mail SMTP
Improve WordPress email deliverability with the best WordPress SMTP plugin.
Smash Balloon
#1 social feeds plugin for WordPress. Easily display social media content on your site.
PushEngage
The Leading Push Notification Software – Engage with visitors after they leave your website.
Easy Digital Downloads
Easily sell digital products in WordPress, from eBooks to PDF files to software, and more.
AffiliateWP
Launch your affiliate program in WordPress to grow your sales without middle-man fees.
WP Simple Pay
Accept one-time & recurring payments in WordPress without setting up a shopping cart.
SendLayer
Leading website email delivery service – powerful SMTP API for better email deliverability.
WPCode
Easily manage custom code snippets in WordPress with our WordPress code manager.
SearchWP
Improve your website search with the most powerful WordPress search plugin.
RafflePress
Best WordPress giveaway plugin to grow your email list, website traffic, and social media followers.
TrustPulse
Boost your eCommerce conversions with real-time social proof notifications.
WP Charitable
Top-rated WordPress donations and fundraising plugin for non-profit organizations.
Sugar Calendar
Simple, light-weight event management and calendar solution for WordPress.
Thrive Themes
Powerful growth tool suite for WordPress to help boost your sales and conversion.
We’ve Been
Around for a While
Syed Balkhi in
As seen in
We’re Building a Different
Kind of Company
Bootstrapped
Unlike most companies of our size, we’re fully bootstrapped (no investors). This freedom allows us to always do the right thing and stay focused on our mission: helping small businesses grow and compete with the big guys.
People First
We believe that businesses are built to serve people, and the profits should be used to impact those in and around the business. In our case, people who use our products (our customers), and people who build it (our team).
Purpose Driven
Talent is everywhere, but opportunities are not. Our goal is to help level the playing field with our superior tools, team, and training, so more small businesses owners can create a better tomorrow.
Join us and Make Cool Stuff from Anywhere!
Awesome Motive products are seen by billions of internet users every month. Being a fully remote company, we’ve enabled ourselves to create an absolute dream team to help shape the web for billions worldwide.
We Believe Companies
Should Be Forces for Good
Building a product is great, but building a future is
better. With every purchase of our product, you
help us improve lives around the world.
Fighting Inequality
through Education
Syed Balkhi Center of Learning
Dob Krasang, Cambodia
Chuche Primary School
Chuche, Guatemala
Vijolom II Primary Schoool
Vijolom II, Guatemala
Villa Hortencia Antigua Primary School
Quiche Guatemala
Syed Balkhi Center of Learning
Stoeung Chak, Cambodia
* We built these schools in partnership with Cambodian Village Fund, Pencils of Promise, and Balkhi Foundation.
We also contribute to a number of
non-profit and open source projects.
WordPress.org
Most popular website builder & blogging platform in the world.
Let’s Encrypt
Free SSL certificates to make web a better place.
TGM Plugin Activation
PHP library for bundling and requiring WordPress plugins.
One Click Demo Import
Easily import demo content with WordPress themes.
Transients Manager
Developer tool that provides user interface to manage transients in WordPress.
WP Call Button
The easiest way to add a click to call button in WordPress websites.
Missed Schedule Posts Publisher
Ensures that your scheduled posts publish on time in WordPress.
Nameboy
The original and most popular domain name generator in the world.
Shopify to WP
Easily transfer your Shopify store to WordPress (WooCommerce) for free.
Weebly to WP
Easily transfer your Weebly Site to WordPress with this free importer.
Medium to WP
Easily transfer your Medium.com blog to WordPress with this free tool.
We’re Joining Forces with
Those Who Share our Values
We believe that the world will be a better place if more small
businesses remain independent. This is why we partner with founders
through either full acquisitions or friendly minority stake investments
that protect their team and culture while keeping their businesses
operating independently for the long term.
Here are some of our Investments
MemberPress
Easily to sell courses & memberships online. The #1 membership and LMS plugin for WordPress.
Formidable Forms
Turn your forms into data-driven applications. The most advanced WordPress form builder.
FunnelKit
Most powerful WordPress funnel builder and marketing automation toolkit for eCommerce sites.
Uncanny Automator
The #1 no-code automation plugin for WordPress. Create powerful workflows to save time.
Pretty Links
Create shareable & brandable short affiliates links for emails, podcasts, YouTube, and more.
Advanced Coupons
Sell gift cards, add loyalty program, store credits, and other advanced coupon features in WooCommerce.
Easy Affiliate
Grow your sales with the power of referral marketing. Affiliate plugin for WordPress & WooCommerce.
Wholesale Suite
Ditch the spreadsheet and upgrade your wholesale business with the #1 wholesale suite for WooCommerce.
ThirstyAffiliates
The best affiliate link management plugin for bloggers & publishers to increase site revenue.
Uncanny Owl
A global leader in elearning solutions for WordPress. Create best-in-class LearnDash addons.
Business Directory Plugin
Build any type of directory website including local business directory, staff directory, and more.
WP Tasty
Share recipes and more with this WordPress plugin that is made specifically for food blogs.
Nutrifox
Create, customize, and embed nutrition labels on any website.
Latest News from Our Blog
Awesome Motive Acquires WP101, Popular WordPress Training Resource for Small Business
Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, today announced their acquisition …
Awesome Motive Acquires Thrive Themes Growth Tool Suite to Help Small Businesses Improve Their Online Marketing
Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, today announced their acquisition …
Easy Digital DownloadsNew! EDD 3.1.1: Stripe Payment Element, Setup Wizard, Pro version (+More)
OptinMonster[Announcement] Increase Customer Lifetime Value and Profit With the New MemberPress Integration!
Smash Balloon[NEW] Social Wall 2.0 Is Here – Easier Social Wall Creation, Visual Customizer, User-Friendly Dashboard, And More…
Easy Digital DownloadsNew! EDD 3.1.1: Stripe Payment Element, Setup Wizard, Pro version (+More)
OptinMonster[Announcement] Increase Customer Lifetime Value and Profit With the New MemberPress Integration!
Smash Balloon[NEW] Social Wall 2.0 Is Here – Easier Social Wall Creation, Visual Customizer, User-Friendly Dashboard, And More…
When someone tells you it can’t be done, it’s more a reflection of their limitations, not yours!
Syed BalkhiFounder & CEO of Awesome Motive