Shop Your Favorites From TODAY
TODAY
Show your love for TODAY by shopping official apparel, drinkware, and accessories! Featuring the TODAY logo, this merchandise is a great way to stay connected to America’s favorite morning show.
TODAY WITH HODA & JENNA
TODAY With Hoda & Jenna products make great gifts for all of the TODAY fans in your life, including yourself! Get your official TODAY with Hoda & Jenna apparel, drinkware, and more!
3RD HOUR OF TODAY
Now you can own a product featured on the show such as the 3rd Hour of TODAY Mug! Explore more of your favorite merchandise in the collection.
Featured Products
Best Seller
![TODAY Jumbo Mug](http://webcf.waybackmachine.org/web/20230312235940/https://cdn.shopify.com/s/files/1/0250/1217/4900/products/TheShopatNBCStudios_r1_DEN_7603_{width}x.jpg?v=1658336589)
TODAY Jumbo Mug
$24.95
Fast Ship Item
Sold Out
![TODAY Tumbler](http://webcf.waybackmachine.org/web/20230312235940/https://cdn.shopify.com/s/files/1/0250/1217/4900/products/NBC-TODAY-TUMBLER-1X1_0001_{width}x.jpg?v=1644003112)
TODAY Tumbler
$34.00
Fast Ship Item
Fast Ship Item
Fast Ship Item
![Alt](http://webcf.waybackmachine.org/web/20230312235940im_/https://cdn.shopify.com/s/files/1/0250/1217/4900/files/tinywow_sunday_today_mobile_11489630.png?v=1673620552)
Our favorite Sunday TODAY products
Your Sunday mornings just got a whole lot better.