Game Health Tracker

The Gamer Buyer Journey. Charted.

Track the awareness & purchase funnel of 225+ games, upcoming and released.

Discover how real players feel about your game and benchmark consumer KPIs against your competition with the top ongoing gamer survey.

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Game-Level Consumer Insights. Continuously Tracked.

Game Awareness Pre- and Post-Release

Measure pre- and post-release hype for your game and competitors’ games to improve your marketing and get the upper hand.

Purchase and Play Intent

See how your marketing campaigns resonate with your audience and influence purchase and play intent.

Games Recently Played

Find out what other games your audience is playing and benchmark KPIs like play time and spending against similar titles.

NPS, Popularity and Play Motivations

Find out why people play and purchase certain games and how willing they are to become your brand ambassadors.

Demographics, Psychographics

Get an in-depth understanding of your audience’s demographics, lifestyle, gaming behavior and attitudes.

225+ PC & Console Games in the USA

Track the top 225+ released and upcoming PC & Console games. Survey fielded weekly and published monthly.

Track Game-Level Consumer KPIs in Context

Understand the market appeal, awareness, and resonance of 225+ existing and upcoming games.

Our Game Health Tracker shows you the KPIs as well as the context (releases, price drops, Battle Pass inclusions, and more) so you can monitor how competitor marketing efforts or new game launches impact your own titles’ future purchase intent.

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Track Game-Level Consumer KPIs in Context

Benchmark against your Competitors

Evaluate your purchase funnel and brand perception against your main competitors and find performance gaps to inform product and marketing strategies.

Monitor how competitor marketing efforts, live ops or new game launches impact your own titles’ future purchase intent and inform your player acquisition campaigns.

Profile Existing and Potential Audiences

Get an in-depth understanding of your audience’s demographics, lifestyle, psychographics, gaming behavior and attitudes to tweak your player personas.

Discover how players feel about your game, what motivates them to play and buy and where they are in the buyer journey.

5 reasons to use the Newzoo Game Health Tracker

PC and Console Games tracked

Metrics including Funnel metrics, Appeal, NPS, and more

PC & Console Gamers interviewed per month, weekly fielding

of the top PC and Console developers use Newzoo data every day

More than 10 years of experience in games research

Learn how Activision Blizzard used Newzoo data to grow the Warzone Brand

The insights from Newzoo Expert have been integral to business strategy and Warzone’s Brand Growth, allowing us to gain a new understanding of its position against competitors.