Consumer Insights

Understand your consumers’ drivers, attitudes, and behavior.

With 12+ years of experience in gamer research, we have the insights you need to understand the gaming audience and achieve your goals

Understand your consumers’ drivers, attitudes, and behavior.

With 12+ years of experience in gamer research, we have the insights you need to understand the gaming audience and achieve your goals

Contact sales

Newzoo is trusted by the best in the business

Our syndicated products

We have four syndicated offerings, depending on your brand's needs.

Consumer Insights Games and Esports

Tap into the rich world of gamers across the globe. Use the most comprehensive gamer study to profile your audience, identify opportunities & stay on top of consumer trends in 36 markets.

Game Health Tracker

Keep a pulse on the health of 225+ released and upcoming games. Discover how real players feel about your game and benchmark consumer KPIs against your competition with the top ongoing gamer survey.

Gaming Peripherals

With topics ranging from brand attitudes and market sizing to purchase channels and product features in nine key markets, this data will help you make more informed marketing and product development decisions.

Gaming Hardware and Components

Deep-dive into the consumer journey of gaming hardware & components to inform brand marketing, touchpoint marketing, product development, and sales initiatives.

The package

What's included?

Dashboard Access

12-month direct access to all of your data within our intuitive and interactive dashboard. Data can be exported to Excel.

Newzoo platform access

Access to the Newzoo Platform which contains all of your subscriptions and custom reports in one place.

Client support included

Dedicated client support from our expert client analysts who will ensure you will get the most out of your subscription.

See what these insights can do for you and your company

Book a Demo

Brands we work with

"Warner Bros has been working with Newzoo for over a year now and we find their data and services always very helpful for our strategy. We use their consumer data to size and understand the Brazilian market and gamer behaviour. We are especially pleased with their quick and custom service."

Alessandra Aguiar, Warner Bros

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Consumer Insights

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Contact sales

Consumer Insights

Newzoo uses the information you provide to us to contact you about our relevant content and services. You can unsubscribe from these communications at any time. For more information, check out our Privacy Policy.