Cheez-It becomes title sponsor of Citrus Bowl

Cheez-It is "expanding its title sponsorship deal from the Cheez-It Bowl to include the Citrus Bowl." This new agreement is in partnership with Disney Advertising and includes "exclusive naming rights, digital and social media content, in-stadium exposure and onsite activation at the game." The Citrus Bowl features a matchup between the SEC and Big Ten teams at Camping World Stadium, with this year’s game scheduled for Jan. 2, 2023, at 1pm ET on ABC. Previous title sponsors for the Citrus Bowl included CompUSA, Capital One, Buffalo Wild Wings and Vrbo. Cheez-It has been an official sponsor of the CFP and a title sponsor of a postseason game since 2017. The Cheez-It Bowl, also played at Camping World Stadium, features a tie-in with the Big 12 and ACC, with this year's scheduled for Dec. 29 at 5:30pm on ESPN (ORLANDO SENTINEL, 11/15).