Thought Leadership
Impactful marketplace insights for the ever-changing video ecosystem.
Reaching Disney Viewers & Getting Ahead of the Carve this Halloween
September 09, 2022
Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.
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Celebrating the 2022 Holidays
July 25, 2022
How Disney viewers are gearing up for a season of gifting.
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.
Generation Stream
A foundational study to understand the viewers reshaping how we watch TV.
91%
of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service.
In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.