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How the NFL can win beyond the Super Bowl

SBJ Newsletters / Wednesday, February 8, 2023
As the NFL prepares to celebrate having two Black quarterbacks starting in the Super Bowl for the first time ever, it will be important for the league to keep their foot on the pedal of progress even after the Super Bowl is through. Tackling key issues related to player...

Does growing the pool of investors pose a risk for brand sponsorship alignment?

SBJ Newsletters / Tuesday, February 7, 2023
Long assumed to perpetually increase in value, sports franchises have been as close to a “sure thing” from an investment perspective as you can get. Given an unpredictable economic climate, sports franchises have historically offered growth and stability, at least from a valuation perspective. According to a  2022 Forbes article , the...

Would you buy NFL Sunday Ticket for $14 billion?

SBJ Newsletters / Monday, February 6, 2023
Google just paid  $14 billion+  to grab most of the NFL’s regular-season games; NFL Sunday Ticket, for the next seven years. Two million NFL superfans pay DirecTV $300-$400 a year for Sunday Ticket, which lets them watch up to a dozen “out of market” NFL games on Sunday from Sept. 7 to Jan. 7....

Diversity riders: How a paragraph of legalese is opening the door to parity

Weekly / Monday, February 6, 2023
In 2016, a South African leader pushed the need for diversity in sports forward in a big way. Years after the fall of apartheid, South African Sports Minister Fikile Mbalula banned four of South Africa’s leading sports federations from hosting or bidding for major international events. He argued they...

Madkour: Concerns on campus and NBA’s top performers

Weekly / Monday, February 6, 2023
Here’s some advice to the next commissioner of the Big Ten (and every commissioner, as well as incoming NCAA President Charlie Baker !): Develop as many positive relationships as possible with athletic directors. Yes, the university presidents and chancellors are your bosses, and they have...

Gone fishin’: The reclamation of a sports marketing blunder

Weekly / Monday, February 6, 2023
The marketing flops of yesteryear are getting a second chance. New Coke had a limited release . DeLoreans will soon be back on the road . And the New York Islanders skated in fisherman jerseys six times this season, reclaiming a logo not...

Rugby’s moment in the U.S. has arrived and the answer is sevens

SBJ Newsletters / Thursday, February 2, 2023
Much has been made about the 8-second attention span of the generation of people born between 1997 and 2012. Sure, Gen Zers are half as likely to watch live sports regularly compared to millennials and are twice as likely never to watch, but that doesn’t mean this highly sought-after demographic isn’t...

Gender equality in sports needs a benchmark

SBJ Newsletters / Tuesday, January 31, 2023
Women’s sports are just incredible. ESPN’s broadcast of Serena Williams and Ajla Tomljanovic is the  most-watched tennis telecast in its  entire 43-year history . And the  highest attended women’s football match  of all time  was held in front of a record 91,553 spectators, who watched Barcelona play Real...