Marketing and Sponsorship

In Indianapolis, Zach Osterman reports Hoosiers For Good, the charity based NIL collective officially partnered with Indiana athletics, "reported contributions close to" $4M last year, in its "first fiscal year of operation." Hoosiers For Good's sister organization, Hoosiers Connect, was "operating on the business-engagement side." In 2022, Hoosiers For Good...

With Super Bowl LVII kicking off Sunday comes another round of new and returning brands advertising during the game. A big storyline around this year’s crop of ads is Anheuser-Busch InBev giving up its alcohol category exclusivity for Super Bowl advertising, which it had held since 1988. A-B InBev...

Eagles QB Jalen Hurts “stands to be a hot commodity for product endorsements -- particularly should the team win the Super Bowl,” according to John George of the PHILADELPHIA BUSINESS JOURNAL. During the preseason, Hurts signed an endorsement deal with Lemon Perfect, "an enhanced water product." Lemon...

Cobra golf “hasn’t officially closed the door on its endorsement deal” with LIV golfer Bryson DeChambeau, but it “appears to be a sad ending for a dysfunctional relationship that began with much promise,” according to Adam Schupak of GOLFWEEK. DeChambeau was in Phoenix this week at Ping HQ “testing...

Peacock will air a “30-second spot” highlighting its new series "Poker Face," starring actor Natasha Lyonne, and it is “set to air during the fourth quarter” of Super Bowl LVII, according to Mollie Cahillane of ADWEEK. The creative leans into the premise of the series, in which...

PHOENIX -- High-end mattress marketer Sleep Number, an NFL corporate sponsor since 2018, has renewed its NFL sponsorship rights for an additional five years. Under the existing deal, 80% of NFL players now are using Sleep Number mattresses. In support, the company has done NFL team deals with the...

With a print run of around 1 million and a 288-page count, H.O. Zimman’s Super Bowl program is an annual reminder that print media is not dead. “One thing that is forever true is that when people go to a big event, they want a commemorative, and...

WOMEN'S WEAR DAILY's Layla Ilchi noted Staple and the N.Y. Rangers are "teaming up again for a capsule collection." This is their second collaboration to "highlight New York City bodegas and the team’s mantra of 'No Quit in New York.'" The capsule collection "includes apparel like T-shirts, hoodies, polos,...

Eagles C Jason Kelce has "set himself up for a successful and lucrative post-NFL existence," according to Jeff McLane of the PHILADELPHIA INQUIRER. Kelce's opportunities are endless "not only because he is marketable, but also because he has myriad interests." The Kelce Brand has become a "valuable asset" --...

A big storyline around this year’s crop of Super Bowl ads is Anheuser-Busch InBev giving up its alcohol category exclusivity, which it had held since 1988, notes SBJ's Michael Boylan. A-B InBev will still run ads during the game, with three minutes being doled out between its Bud Light,...