Esports

North American esports and gaming organization TSM has announced that it has signed a 3-year partnership with sandwich maker Jersey Mike’s, which now becomes the Official Sub Sandwich of TSM. While financial details were not disclosed, the partnership includes a fan sweepstakes as well as a “Sub for Subs”...

The Call of Duty League saw the best peak viewership for a non-Championship match in league history on Sunday, as the Major II elimination final between OpTic Texas and L.A. Thieves topped out at 301,000 viewers on Twitch, per Esports Charts data cited by SBJ's Hunter Cooke....

The NBA 2K League, an official NBA esports venture, has partnered with Washington DC-based Monumental Sports & Entertainment to host the 2023 season at the brand new District E venue. MSE is the parent company of the Capitals, the Wizards, and the WNBA Mystics. They also are investors in...

With the exclusivity deal between streaming service Twitch and ESL Faceit Group expiring, fans can now watch ESL Faceit Group events on multiple live streaming platforms -- including YouTube. IEM Katowice, one of ESL Faceit Group’s top historical events, will begin play-ins for the Counter-Strike: Global Offensive event on...

The NFL and EA Sports will host its third-annual Madden esports tournament finals for HBCU students on Feb. 11 in Phoenix. Student finalists will compete for a $70,000 prize pool and each will receive a ticket to attend Super Bowl LVII on Feb. 12 at nearby State Farm Stadium....

Venturerock, a $75 million sports tech fund that launched last fall , has made its first major investment by allocating $2.25 million in POGR , a startup seeking to build a Google Analytics-style product for esports and the metaverse. POGR’s dashboard enables gamers to collect...

For the first time, the Mid-Eastern Athletic Conference (MEAC) will bring esports to one of its marquee events by running an esports championship alongside its men’s and women’s conference basketball tournament. While the basketball events take place at the Norfolk Scope Arena in Virginia from March 8-11, the esports...

Ali “SypherPK” Hassan and Oni Studios CEO (also Hassan’s spouse) Daniela Ali’s 30,000 square foot Cedar Park, Texas-based production facility is set for its grand reveal this Wednesday on SypherPK’s social channels. The facility, which cost the pair $10 million (no outside investment), is currently using 60% of its...

From Lapras to LeBron, Dragonite to Dragic and Pickachu to Porzingis, Niantic is spinning the core concept of Pokémon Go into NBA All-World , its first licensed sports game. Launching globally today, the app blends user-friendly gameplay with roster management along with hoophead lifestyle, fashion and culture. ...

Esports tourney organizer ESL FaceIt Group and new virtual racing platform Rennsport are creating a racing league dubbed ESL R1, and they have already secured participation from some of the biggest names in esports and motorsports, reports SBJ's Kevin Hitt. The league will have a collective prize pool of...