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Fox on Sunday night drew 3.65 million viewers for the NASCAR Busch Light Clash, down 15% from the event’s debut at the L.A. Coliseum last year in the 6 p.m. ET window (4.28 million). Sunday's event, which began at 8 p.m. ET, had competition from the Grammys on CBS...

ESPN averaged 439,000 viewers for Novak Djokovic’s 10th win at the Australian Open on Sunday (3:30-7:30am ET), marking the least-watched men’s final in at least a decade. Djokovic’s straight sets win over Stefanos Tsitsipas is also down 36% from 2022, when Rafa Nadal beat Daniil Medvedev in five sets...

No brand takes advantage of its relationship with the NFL on social media better than Nike, which generated more than $32 million in social media value from its NFL-related posts, per data from Zoomph. That’s almost 17x more than what Oakley generated ($1.85 million) from its NFL content. ...

Now that the team's on-field product has started to turn around, it’s possible the Giants will begin to fully realize their sponsorship value, which new IEG Market Meter data says has the most potential in the league. Of the 10 most potentially valuable sponsorship categories, IEG ranks the Giants...

The conference championship doubleheader on Sunday averaged 50.3 million viewers on CBS and Fox, marking the best AFC/NFC title game Sunday since 2014, notes SBJ’s Austin Karp. It’s also a jump of 3% from last season’s 49 million. ...

NFL sponsor Verizon has ramped up its postseason TV ad spend, and it now occupies the top spot among all brands after the Divisional and Wild Card games. SBJ's David Broughton and I dug through iSpot.tv data and found that Verizon, which has sponsored the league since 2010, has...

NBC drew 1.92 million viewers for Manchester United-Arsenal on Sunday in the 11:30am ET window, marking the most-watched Premier League on record for U.S. airwaves. ManU-Arsenal easily passed the previous record of 1.43 million viewers set by Liverpool-Chelsea in August 2021 on NBC. The ManU-Arsenal audience includes an average...

The NFL averaged 37.3 million viewers for the four games in the Divisional round, down around 2% from last season, but still good enough for the third-best Divisional round on record (behind 37.8 million in 2022 and 2015). Fox led the way with 49ers-Cowboys on Sunday night, drawing...

Fox drew its most-viewed Pac-12 basketball game ever on Saturday night, with UCLA-Colorado benefitting from an NFL Wild Card lead-in (49ers-Seahawks). The game drew 1.98 million viewers in Fox’s primetime window (the first season of a dedicated Saturday night broadcast college hoops window).It’s also the best intraconference Pac-12 matchup...

The average NFL crowd grew by 3.25% to 69,442 per game in 2022, the second-largest figure in the last 19 years, according to an SBJ analysis of published box score attendance. The NFL’s post-pandemic surge in attendance nearly wiped out a precipitous decline that began late last...