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Sports Business Journal
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Charlotte, NCsportsbusinessjournal.comJoined March 2009

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Starry, 's new lemon lime flavored soda, has been named the official soft drink of the NBA, WNBA and NBA G League in North America 🏀 Starry is also the title partner of the 2023 NBA All-Star Weekend’s 3-Point Contest. (via )
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After 23 seasons in the NFL, Tom Brady has announced his retirement. Last May, he signed a 10-year, $375M deal with Fox Sports 💰 Do you think he'll make an appearance during Fox's #SuperBowl pregame show? 👀
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The has partnered with to create an apparel collection for select teams launching on Feb. 3 🏈 The collaboration also includes a campaign featuring artists Lil Wayne and Benny the Butcher.
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CBS drew 53.12 million viewers for Chiefs-Bengals, marking best NFL conference championship (AFC or NFC) in 4 years (dating back to 53.9 million for Pats-Chiefs in 2019 on CBS in primetime). Sunday night's game peaked at 59.37 million viewers.
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