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We enable organizations across sports to make more impactful decisions.

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Benchmark your portfolio against the competition’s and spend where it matters.

Agencies

Shorten research time for a quicker path to better opportunities for clients.

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See partner relationships and operational details of more than 1,500 facilities.

Properties

Empower partnership development and explore deals in new sponsorship categories.

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What is SBJ Atlas image

What is SBJ Atlas?

SBJ Atlas is a sponsorship prospecting engine created by Sports Business Journal, the most trusted source for sports industry news and networking. Combining curated insights from SBJ’s editorial team, sponsorship analysis by the industry’s top data providers and comprehensive industry mapping, SBJ Atlas is unmatched as a first stop for sports industry intelligence.

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Did You Know That…

TECHNOLOGY

TECHNOLOGY

The hottest sponsorship category in the MLS is technology?

HOME MARKET

HOME MARKET

The Vikings have more sponsors from their home market (58%) than any other NFL team?

600 BRANDS

600 BRANDS

There are nearly 600 brands sponsoring teams and/or athletes in the Denver market?

FANATICS

FANATICS

Fans of the Buffalo Bills like craft beer, are interested in animal rights and search the web for household appliances?

127 FOOD BRANDS

127 FOOD BRANDS

There are 127 food brands with MLB sponsorship deals?

TECHNOLOGY

TECHNOLOGY

The hottest sponsorship category in the MLS is technology?

HOME MARKET

HOME MARKET

The Vikings have more sponsors from their home market (58%) than any other NFL team?

600 BRANDS

600 BRANDS

There are nearly 600 brands sponsoring teams and/or athletes in the Denver market?

FANATICS

FANATICS

Fans of the Buffalo Bills like craft beer, are interested in animal rights and search the web for household appliances?

127 FOOD BRANDS

127 FOOD BRANDS

There are 127 food brands with MLB sponsorship deals?

Our Trusted Partners

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SBJ Atlas accelerates
Your path to better decisions, deals, and partnerships

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