The WordPress Marketing Team markets WordPress and its community to the wider world.
Our work is tracked on the GitHub Marketing Task Board under the WordPress organization. If you are looking for a card you think should be transferred from the old repos, check the previous repositories and then let the team know the link.
If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
From last meeting’s open floor:
Open Marketing GitHub cards:
Closing soon:
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.
Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Impressions: 223,720
Engagements: 3,869
Link clicks: 1,067
Engagement Rate: 1.6%
The January 2023 edition of The Month in WordPress will be finalized on February 3:
#WPPhotos: @Reyes Martinez has shared this brief questionnaire to help gather some photo stories for social media. She will coordinate and collaborate with those who expressed interest to circulate it and encourage people to share any stories behind their photo contributions. The GitHub card is: WordPress Photo Directory Social Media Campaign – #WPPhotos #80 (comment), but there will probably be a dedicated card opened soon.
People of WordPress: Updates will be added to the respective GitHub card: 104, 133, 156, 146
@courane01 said: Training team is considering how we assess content on LearnWP that needs to be created or revised with a release.
Specifically, I think about how Learn is featured on every release About page that marketing helps to organize.
The work #marketing #docs and #training have done together on releases is really fantastic, so we welcome your feedback there
ALSO: Cross-team collaboration opportunity during WC Asia
Last week I shared that Training is starting to create a needs analysis.
If you’d like to collaborate together, share some feedback on this post:
@eidolonnight said: Big thanks to the new team reps organizing our weekly meetings. @robinwpdeveloper @sereedmedia @santanainniss Great job!
Next week’s meeting will be on January 31, 2023, at 15:00 UTC (Github card link).
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If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
The Slack thread lists who came along to the meeting live or asynchronously.
What is your 2023 WordPress resolution? Do you have any holiday celebration pictures which can be shared in #WPPhotos?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message any team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
Jan 24, 2023 GitHub #162 – @abidhasan112
Jan 31, 2023 GitHub #163 – any takers??
Add your name to the GitHub roster / rota at GitHub card #138.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
Updated the meeting time, and posted about their goals and visions.
They are facilitating a discussion on the goals for the 2023 Marketing team. You can join the discussion on GitHub card #165
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.
Three issues from last meeting’s Open Floor:
Current open cards … please add your input to the card, discussion here is welcome as well:
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
We still have an open conversation about Help create plan for short form video on Tik Tok #114. If you’re a video creator and would like to help, please chime in.
It was an interesting week for WordPress this week. While Impressions and engagements are down slightly, we actually saw a remarkable increase in our coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. metric which was net-new followers over the week with 1,803 new followers for the week. This is a 15.3% growth over the previous week and included almost 200 new followers with Twitter as we start to see some normalcy in both performance and engagement again on the platform.
Part of the overall performance came from the WP News post for WordPress 20th Anniversary campaign. This was not only the top campaign but actually had the top 2 of 3 for the week, overall with social. The other campaign is part of the Learn WP series which also drove some of the highest levels of engagement for WordPress as these and others continue to see a very positive response and engagement from our followers.
Here is a look at some of the performance numbers for the last week:
These numbers are aggregated across all platforms listed here.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
Training team wants awareness to these 2 items
work began on #WP20 – the 20th anniversary celebration of WordPress. You can read the initial post here: https://wordpress.org/news/2023/01/wordpress-is-turning-20-lets-celebrate/
Next week’s meeting will be on January 24, 2023, at 15:00 UTC (GitHub card #162).
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On Tuesday, January 11– Marketing Team Reps Robin, Santana, and Sé connected via video chat to meet for the first time, discuss onboarding logistics for the team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. role, and to share our visions and goals for the Make Marketing Team in 2023!
Priority items:
It’s time to set our goals and vision for the Make Marketing team in 2023! So we are opening our first call for contribution for the Make Marketing team in 2023! As we set team goals for 2023, we want to know what you think, as a Marketing team member, or a member of any Make WordPress team.
Please join the open call for discussion on GitHub. The discussion will close on January 30, 2023. We will then discuss the results in the January 31, 2023 Make Marketing team meeting. Team reps will post team goals on the blog by no later than February 15, 2023. Head over to GitHub now to share your priority items, vision, goals, or ideas today!
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Hello from your 2023 Marketing Team Reps: Santana Inniss (@santanainniss), Robin (@robinwpdeveloper), and Sé Reed (that’s me! @sereedmedia).
We are excited to announce the first marketing team meeting of 2023 will be held on Tuesday, 17 January at 15:00 UTC.
This is a new time and day for the weekly marketing meetings, which we’ve arrived at after parsing our diverse schedules and the 14 time zones between us! We know we could have kept an asynchronous approach to the meetings, but we wanted to find a time where the three of us could successfully rotate meeting management. We feel that this new meeting time will allow us to have the most productive and inclusive discussions throughout the year.
As we begin this new chapter, we also want to acknowledge the importance of work-life balance. Everyone on this team has responsibilities outside of WordPress contribution, whether it be caring for children and family or caring for ourselves. It is our goal to encourage a team culture that values and supports this balance, so that we can all be our best selves both at work and at home.
In addition to finding a new meeting time that works for everyone, we have also been working to get comfortable in our roles as team reps. Taking on this new responsibility can be challenging, but we are confident that with hard work and collaboration, we will be able to make a positive impact on the marketing team.
We want to thank the 2022 team reps for their hard work and dedication to the marketing team: Nalini Thakor (@nalininonstopnewsuk), Larissa Murillo (@lmurillom), and Nicholas Garofalo (@eidolonnight). We are grateful for the opportunity to learn from them and other previous team reps, and to build on their successes as we move forward. We will be coordinating with them to ensure a smooth handoff and to make sure that we are able to hit the ground running.
We are looking forward to what the future holds for WordPress and the Make WordPress Marketing Team. We hope that you will join us at the meeting on 17 January to be a part of it!
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
The Slack thread lists who came along to the meeting live or asynchronously.
If you could make one item with a 3D printer, what would it be?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message Nalini on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
21 December 2022 GitHub #145 – @vimes1984
28 December – no live meeting, please add updates to the relevant task’s GitHub card.
Add your name to the GitHub roster / rota at GitHub card #138.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
You can read more about this role in our blog post: 2023 Team Rep Nominations for Marketing. GitHub card #38
After discussions with the team and team reps, we’ve decided to move into 2023 with 3 team reps again. There were some who preferred we limit ourselves to 2, but based on this past year, even with 3 team reps, we often had weeks where only one of us was available to organize the weekly meeting. We’re still a growing team and more team reps increases the touch-points for new contributors.
With three team rep positions available, from those nominated, we have three contributors who have confirmed they will stand for 2023. For 2023 team reps will be @robinwpdeveloper @santanainniss and @sereedmedia Congratulations and welcome! A post will follow later in the week.
Marketing Team annual celebration – planned for week commencing January 16, 2023.
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.
Two updates from last week’s open floor:
Marketing Team badges #153 – @nalininonstopnewsuk has received messages about badges from people who had contributed to the team over some time. Please add to this thread if you have been actively contributing for a while to the marketing team and would like to request a badge.
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
We had a great State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. 2022. If you missed it, or want to share with your personal networks, here is a quick list of links:
We still have an open conversation about Help create plan for short form video on Tik Tok #114. If you’re a video creator and would like to help, please chime in.
This was our strongest week of the year in terms of engagement, and our strongest campaigns came from the SOTW campaigns as we were actively promoting the event all week.
Here is a look at some of the performance numbers for the last week:
These numbers are aggregated across all platforms listed here.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
@sereedmedia has started a discussion in MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. (relevant to Marketing as well) about coordinating feature launches with scheduled P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. posts about those feature launches. This discussion will continue in 2023. See thread here.
This is the last marketing team meeting of the year. Meetings will resume in January 2023. Remember to add your name to the rota at GitHub card #138 for meetings in January 2023 onwards.
