23 - 24 May 2023
Unleash the future of multi-industry innovation.
Unleash
the potential
of multi-industry
innovation.
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About 4se
The integration of sport, lifestyle, culture and entertainment is happening at pace.
4se is the space where growth happens when these industries collide.
It’s time to take a step back to make a leap forward. Take a wider view and find new inspiration.
Sport
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.
Culture
Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.
Lifestyle
We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.
Entertainment
For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.4 Pillars
AudienceWho will be there
Major league sports. Media and entertainment organisations. Broadcasters. Movie production houses. Social platforms. Music labels. Venues. Consumer brands. Investors. Gaming and esports. Agencies.
Innovators and early adopters alike, join the curve before it's too late.
Speakers
Meet our 2022innovators
Soak up the expertise and get some inspiration from some of the most inspiring people within the sport, entertainment, lifestyle and culture arena.
Speakers
Meet our 2022innovators
Soak up the expertise and get some inspiration from some of the most inspiring people within the sport, entertainment, lifestyle and culture arena.
Join usWhy you need to show up
Expand your inter-industry black book
You don't know who you don't know. Engaging face to face with the multiple decision makers required to green light large scale, cross industry, partnerships is fundamental to growing in this space. Align with peers from other brands and industries, share goals and ideate for the future.
Learn from the pioneers within the space
See firsthand what great collaboration looks like. Understand what works and what doesn't. How are different organisations partnering to grow their respective audiences and fan bases? The content will always aim to inspire, to hero the stories of those leading in this space and stimulate ideas for those in the room.
Get a head start
PSG x Air Jordan. BMW x Louis Vuitton. Stormzy’s Merky FC x Adidas.
Unique collabs are being announced every week as organisations get wise to the enormous opportunity. Partnerships that push the boundaries of audience engagement are becoming increasingly more creative. Arm yourself with the know how and the relationships to put your organisation at the center of this movement.
Podcast
4se Material
4se Material
Founding
Partners
Founding
Partners
Founding
Partners
Founding
Partners
Our Partners
Founding Partners
Created by
Leaders Group Sports
Join the movement
Register your interest
Get in touch with the team today to understand more about the 4se concept, who you'll meet and the trends that will be explored in May.