It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.
Over the past decade, ONE Championship has grown into the world’s largest martial arts organization. Founded by CEO and Chairman Chatri Sityodtong in 2011, the Singapore-based company has already conquered the East and now has its sights set on the West.
Women will purchase 85% of all consumer goods this year, but only account for 19% of revenue generated by sports properties. It’s time women were better served by sports.
That was the world until 1992, when Sky Sports in the UK controversially introduced the ‘live score box’ during their brand-new coverage of the Premier League. It took until 1994 for the live score box to hit NFL broadcasts. When it happened, fans were so upset, the production team responsible received death threats for ‘fooling with’ the coverage.
Colleges and universities aren’t just a place millions of students attend to further their social and scholastic education and development. These institutions of higher learning also provide fertile environments for the next generation of athletes to grow and thrive on and off the field.
Modern-day directors of athletics don’t have time to master the intricacies of websites, social media or data analytics, but there are questions you should be routinely asking your leadership team.
Virtual advertising is about to literally change the way brands position themselves in the sports world. The nascent technology creates ad space out of thin air in a more efficient manner than current methods, giving rights holders unprecedented customization abilities.
When Riot Games first launched Valorant Game Changers — an initiative which aims to give women and underrepresented groups opportunities to compete within the esports space — it did so with the understanding that no one company or initiative can tackle a challenge that large in one fell swoop.
As the first ever FIFA World Cup™ hosted in an Arab nation, this year’s tournament will be unlike years past as it works to bring the soccer-obsessed nation and the face paced capital city of Doha together to create an unforgettable experience for viewers and visitors.