Welcome to the last episode (sigh) in our Business Bootcamp series. Over the last year, we have been attempting to question everything we know about building WordPress sites and running a web design businesses. We looked at the entire process, from meeting our first client to helping them to support their site. We’ve tried to contrast approaches by looking at the traditional project (waterfall) where we are hired to build the finished (website) "product", and an agile approach, where we will try to use online SEO and UX data gathered, to iteratively improve the site as an ongoing collaboration with the client. Here we have set ourselves a few questions in an attempt to sum up what we have learned over this series and, more generally, our time in the website building industry. It's been a fun ride!

On the podcast today we have Zach Swinehart in the first of an (unexpectedly) two-part episode. We talked for so long that I decided it was best as two episodes instead of a really long single episode. "Productivity hacks" feel a bit like snake oil to me at this point. We've all heard a million of them and they never seem to work. Today's episode should affect your productivity. It's not a "weird productivity tip that your doctor does not want you to know about". Instead, it's a fundamental approach that we can take to our work as designers and developers to prioritise high-quality focus on the right stuff. Zach is going to go deep on the concept of "strategic deep work" and how you can leverage it to really get meaningful results in your freelancing business. Whether you're a soloist freelancer or you're trying to scale your agency, you'll get something out of this episode.

Welcome to the penultimate episode in our Business Bootcamp series. Usually, this is where I write... "where we relearn everything we know about building WordPress sites and running a web design business from start to finish". But if you are joining us now, you probably need to go back a year to season one! We are on Season 5, which is the last in this Bootcamp series and is about what happens after the website build. This is episode 5. Today we are talking about Future Proofing (our tech based business and maybe our clients’ sites). We're supposed to be talking about Traditional (Waterfall) v Agile, but as you'll hear we get slightly derailed and go off piste for quite a bit of the podcast, which is fun! We cover: Reduce or embrace dependencies? Should we offer long term support? What kind of efforts do we put into making sure that we're keeping our knowledge and skills up to date? Check it out...

So we have Katie Keith on the podcast today to talk about what they're doing over at Barn2 plugins. First off, we tackle the history of the company, and importantly, why they have such a peculiar name! We then get into their journey into the WooCommerce space and how that's enabled them to grow into the small, but mighty team that they are today. We then list out some of their more popular plugins and Katie explains what each one does and when you might need to deploy it. Lastly, we get into acquisitions. The WordPress space has been literally full of them over the last couple of years and WooCommerce plugins have been fairly popular 'buys' for some of the bigger players. Katie talks about this and how they wish to stay the course and keep the business going nuder their own steam.