Get started with OptimizeIntroducing Optimize with Google Analytics 4Getting started with OptimizeAbout OptimizeOptimize first-time user guideAccount typesContainersExperiencesHow the Optimize runtime worksSetup Optimize first-time user guideSet up Optimize[GA4] Link Optimize to AnalyticsLink Optimize to AnalyticsLink Optimize to Google AdsUsers, groups, and permissionsUser settings and account detailsInstallationOptimize installation overviewInstall optimize.js (sync)Install optimize.js (async)Install Optimize with Google Tag ManagerInstall the anti-flicker snippetGoogle Analytics 360 for Google Analytics 4[GA4] Optimize for Analytics 360 users[GA4] Upgrade your Optimize accountGoogle Optimize 360Optimize vs. Optimize 360Use Google Analytics audiences in Optimize 360Optimize 360 enablementExperimentExperiment typesTest suggestionsCreate an A/B testCreate a redirect testCreate a multivariate test (MVT)Schedule experiences[GA4] Objective overviewObjective overviewVariant weightingPreview modeActivation eventsActivity logManage your Optimize experiencesPersonalizePersonalization overviewCreate a personalizationPersonalization reportsVisual editorVisual editor – OverviewVisual editor – UsageVisual editor – Change typesTargetingTargeting overviewURL targetingAudience targetingGoogle Ads targetingBehavior targetingGeo targetingTechnology targetingJavaScript variable targetingFirst-party cookie targetingCustom JavaScript targetingQuery parameter targetingData Layer variable targetingUTM parameter targetingReportingReporting overviewOptimize data in Google AnalyticsDifferences in Optimize and Analytics reportsReal-time active usersActivity logExport your Optimize report data[GA4] Export experiment data to BigQueryMethodologyGeneral methodologyExperience resultsFor those used to frequentist approachesAdvanced conceptsBayesian inferenceOptimize reports explainedTroubleshootEdit running experiencesInstallation diagnosticsOptimize and page load speedDifferences in Optimize and Analytics reportsBrowser compatibilityPreview modeHow the Optimize runtime worksDebug Optimize experiencesRestore accounts and containersResourcesAdd a banner to your websiteTest suggestionsGlossary of termsFrequently asked questions (FAQ)Optimize video tutorialsGoogle Ads best practicesOptimize and Google SearchOptimize JavaScript APIOptimize JavaScript API for third-party developersOptimize security requirementsCookie policyGoogle Marketing Platform PartnersAvailable languagesISO 27001 CertificationTerms of service – directoryOptimize Terms of ServiceContact the Optimize teamHow to get support