Our Approach

As part of our mission to be Earth’s most customer-centric company, we’re committed to building a sustainable business for our employees, customers, and communities. We’re driving toward a net-zero carbon future where the people that support our entire value chain are treated with dignity and respect.

Members of an Amazon fulfillment team smiling while wearing yellow safety vests during a team meeting.
Members of an Amazon fulfillment team smiling while wearing yellow safety vests during a team meeting.
Members of an Amazon fulfillment team smiling while wearing yellow safety vests during a team meeting.
On this Page
A black and white photo of Kara Hurst.
Kara Hurst
Vice President, Worldwide Sustainability, Amazon
Every day at Amazon, we ask ourselves, “How can we make this product, this service, or this experience better for our customers?” We continually seek ways to challenge ourselves and improve how we deliver for our customers, support our employees, and accelerate the pace of innovation. This mindset is ingrained in our culture, so every day, we apply the same relentless pursuit to delivering progress on our sustainability commitments.

The journey to become more sustainable is not simple or straightforward for any organization. For a company of the size and broad scope of Amazon, it’s a big challenge. But at Amazon, we don’t shy away from big challenges. We innovate and create. We don’t have all the answers today, but we believe in the need to act now.
We have 16 Leadership Principles, which describe how we do business, how our leaders lead, and how we keep the customer at the center of our decisions. In 2021, we added two new Leadership Principles: Strive to be Earth’s Best Employer and Success and Scale Bring Broad Responsibility.
Our Business

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.

Our Operations
Our Supply Chain
Our Communities
Our Customers
Amazon employee holding a package.
Our Operations
We offer access to a wide selection of products sold by us and by third parties across dozens of categories. We help make customers’ lives easier and more enjoyable through our devices and services. We create and provide access to world-class content and entertainment. We provide the world’s most comprehensive and broadly adopted cloud offering. All of this and more is underscored by our commitment to customer service and a state-of-the-art logistics and delivery network.
Illustration – green planet Earth showing routes orbiting the globe.
Our Supply Chain
Our supply chain approach is designed to drive engagement with suppliers that meet our expectations for respecting human rights, providing safe and inclusive workplaces, and promoting a sustainable future. We engage with suppliers across the globe that are required to meet the standards we outline and commit to these principles.
Illustration – bird flies above buildings and trees.
Our Communities
We leverage our scale and assets for good to support charitable organizations and strengthen communities where our employees and customers live and work. Our culture is built around solving seemingly impossible problems, which is why we take a different, more hands-on approach than most. We use this approach to support education for underrepresented groups, address direct needs including family hunger, homelessness, and natural disasters, and protect our planet to build a better future for all.
Illustration – person carrying bag waves hand, person carries two boxes, person in wheelchair with boxes on their lap waves.
Our Customers
We’re always finding new ways to delight our customers while constantly aiming to offer lower prices, better selections, and more convenient services. We serve our primary customer sets in the following ways: consumers through our online and physical stores; sellers through programs that enable them to grow their businesses; developers and enterprises of all sizes through AWS; content creators through services that enable them to publish and sell content; and advertisers through advertising services.
spotlight
Since the early stages of the COVID-19 pandemic, we have worked nonstop to make hundreds of changes to our operational processes to protect the health of our employees and communities. In 2021, amid new variants and further lockdowns, we continued to invest heavily in supporting our employees, customers, and communities.

Find out more about our global efforts to support customers, employees, and communities through the COVID-19 pandemic on Amazon News.
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