Why can’t I add friends when I haven’t reached the limit of 10,000?

The limit of 10,000 friends includes not only those in your friend list but your outgoing requests as well. To make it possible to add new friends, you can cancel outgoing requests if you don’t need them.

If you reached this limit because you use your personal account for business purposes, we recommend creating a community. That way, you can use community messages to communicate with your audience.

This article explains how to invite people to join a community. Don’t forget that you should only invite users who are interested in your business. If you send spam, measures may be taken against it.