Marketing Platform

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Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.
Image of two people shaking hands, illustrating the connection between advertisers and publishers. Between them is an illustration of a “clean room,” and next to the man is an image of an ad from Display & Video 360 on a publisher’s site.

Google Marketing Platform

Engage your first-party audience in Display & Video 360

Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.

Highlights from Google Marketing Platform

New audience solutions in Display & Video 360

Unlocking the full value of Consent Mode

Digital out-of-home ads now in Display & Video 360

Highlights from Google Analytics

Analytics

A nonprofit finds volunteers with the new Google Analytics

Analytics

Get privacy-safe customer insights with Google Analytics

Analytics

Prepare for the future with Google Analytics 4

All the Latest