#IAB's Privacy’s Multi-State Privacy Agreement (MSPA) works in conjunction with ’s US State Signals initiative, released today as part of the Global Privacy Platform (GPP). MSPA & US State Signals specifications are available for public comment: bit.ly/3Tkhqq4
IAB’s Tweets
Don't miss 's Executive Chair Randall Rothenberg's keynote session: The #Retail Renaissance, at #BraveNewWorlds2022 on November 2nd, as he amplifies how #brandtrust is critical to retail's next phase: bit.ly/3RZH6XS
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State of Data Town Hall: Data Collection and Addressability‼️
Join and in this second #StateofData town hall discussion of privacy-first approaches to #datacollection, first-party data, and addressability. Register now: bit.ly/3EUxJGh
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SAVE THE DATE: April 3rd, Washington D.C, the #IAB Public Policy & Legal Summit 2023! Our annual event will address how to continue building a sustainable consumer-centric #media and #marketing ecosystem. Add to calendar: bit.ly/3TxXFvs
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In #adlab today with . Excited to be leading the technical efforts to grow the audio/podcast medium! #audioleadership2022 #podcast #adtech
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Today marks our first Audio Leadership Gathering! Thank you all for attending, see you next year at #ALM2023 👋
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Just one more week left to review and provide comments on the #MSPA draft! Deadline: 10/27. Learn more via :
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Reminder: the MSPA and US State Signals specifications are available for public comment until October 27!
Quote Tweet
Learn out. IAB and IAB Tech Lab Come Together to Help Companies Comply With New Privacy Laws and Place Consumer Privacy at the Forefront iab.com/news/multi-sta via @iab #tech #digital #data #privacy
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NYC & #ProgIO this week was lots of fun!!! 🚀✨🥇
At we finished up the week with a chat on How To Defend Ad Fraud in Gaming!
Speakers: (our CEO) , ( ), Kristine Lopez () and Jessica Heygate
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Less than a week away! Register for the Privacy Law Essentials for Digital Advertising Professionals course to learn from 's Sundeep Kapur and Shannon Yavorsky: bit.ly/3DgQFxR
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The Brand Academy will now be held on November 9th! Join experts from 4D and explore the evolution of #contextualadvertising, the importance of safety and suitability for marketers, and why it is so crucial to invest now. Register: bit.ly/3TzUinK
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Embrace the real-world #metaverse world!
Don’t miss our panel tmw w/ industry leaders Erin Schaefer (), Kris Soumas (), & Jason Yim (), moderated by Zoe Soon () to learn more on brands and all things metaverse.
➡️ Learn more below:
#AWNY
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Have you already registered for next week's course on Commercial Contracting Issues in Digital Advertising? Join Matthew Savare of @LowensteinSandlerLLP as he gives an overview of contracting in the #digitaladvertising industry: bit.ly/3ySLWzA
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Our final panel will be Looking Forward and Considering Solutions. Panelists Josh Blumenfeld, Nellie Gregorian (), Genevieve Lakier (), Bonnie Patten (), Sneha Revanur (), and Lartease Tiffith (). #KidsAdsFTC
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A Deep Dive into the 2022 IAB State of Data Report
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TODAY! Tune in at 2pm for A Deep Dive into the 2022 #StateofData Report. Join #IAB's Jeffrey Bustos and of as they discuss the impending disruptions that will sweep the entire media and advertising landscape: iab.com/there
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#IAB's Lartease Tiffith will provide the #digitalad industry's perspective on tools to protect kids online – as well as ad-supported free and low-cost content for millions of young people. Tune in at 2pm for the policy perspective. See the full schedule: bit.ly/3TCWs69
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Join Jessica Lee and Robyn Mohr of & 's Virginia Poe and Lartease Tiffith for a free webinar exploring the FTC’s priorities under new leadership, the potential for increased enforcement of privacy, and more: bit.ly/3gh6sDA
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Webinar: #California Privacy and the Expanding Scope of What is a “Sale” of #Data
Hear from , WireWheel, Michael Hahn, IAB, and , Davis+Gilbert LLP in this webinar on Thursday, October 27, 1:00 PM EDT
Register here now:
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#IAB and have come together to update their #privacy protocols and industry-level agreements relied upon by marketers, agencies, publishers, and ad tech companies. Read more via : bit.ly/3MV9KsF
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TODAY! You can still join the State of Data Town Hall: The New Privacy Landscape at 1pm ET. Listen to industry leaders discuss findings from the latest #StateofData report:
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Despite the growth of #InfluencerMarketing & its importance to the #adindustry, brands don't always contract with #influencers in a legally compliant manner. Join us at 's presentation to learn the importance of crafting contracts, and more: bit.ly/3TuLOhK
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The FTC is responding to the President's call to increase #privacyprotection for kids online. Tune into FTC.gov 10/19 at 9am ET to hear #IAB's Lartease Tiffith give the #digitaladvertising industry's perspective. No registration required:
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NY is happening now!
See how the biggest players in XR are pushing forward the real-world metaverse on Thursday @ The Tech Lab w/ Trigger XR partners Erin Schaefer (), Kris Soumas () & moderator Zoe Soon ().
newyork.advertisingweek.com/aw/schedule/se
#AWNY
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The #AdNetZero Global Summit returns for a 2-day online event this November to inspire positive action in #advertising! Join us to help tackle the #climatecrisis : bit.ly/3VuKTQ1
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Shoutout to , , , and other companies working hard to bring inclusivity and equality into the digital advertising world #HispanicHeritageMonth2022
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.'s to-do list for October. Make a plan to vote today! Use votingmaven.org as a helpful resource to confirm your polling location and hours, learn about options to vote early, and more.
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The ’s discussed the importance of updating privacy policies for data collection on the latest Attention Leaders interview. Watch and read the transcript here
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What new opportunities do #marketers have to reach the enormous gaming audience as technological advances make ad insertion more seamless? Our VP, Experience Center, speaks on updates to the Gaming and Esports Advertising Framework
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Join Sundeep Kapur and Shannon Yavorsky of in conversation at the Privacy Law Essentials for Digital Advertising Professionals course for industry #privacylaws & #compliance! Register now: bit.ly/3SA5ekA
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#IAB applauds the President’s executive order creating new privacy protections & paving the way for a final US-EU data agreement to ensure trillions of dollars of transatlantic trade. Read about the importance of a new framework to the digital ad industry bit.ly/3T112uU
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Still time to register for our Commercial Contracting Issues in #DigitalAdvertising course! Thought leaders will review the lexicon of the industry, go through the anatomy of #adcontracts, and more. Register today: bit.ly/3Mxz1ZK
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#InfluencerMarkeing is increasingly important to #brandstrategy -- and #IAB is working to help advertisers, creators and their fans understand endorsement rules. See what our head of #publicpolicy has to say about the latest Kim Kardashian crypto news:
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Want to know why #contextualadvertising is being scouted as an effective and learn easy-to-implement solution for advertisers looking to step into the privacy-first era? Join the upcoming Brand Academy at #IABAdLab! Register now: bit.ly/3MvyTJS
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Anzu's was joined by a group of the ad industry's leading experts to help advertisers understand how to get the most out of their in-game ad buys at Disruption Summit yesterday.
#ingameadvertising | #gaming | #BDS2022
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