Naming products and services – and also their many different functions and features – in the infosec domain is, in a word, tricky. Why? Complexity…
Cybersecurity: it’s not a one-dimensional object like, say, a boat. There are different sized boats, different types of boats, but a boat is mostly always a boat. But in infosec, a modern system of enterprise cybersecurity does a great many technically complex things, and the question arises: how can it all be labeled simply and catchily (if that’s at all possible) so as to be reasonably easy to understand? And how can you differentiate one security system from another? Often it’s difficult explaining such differences in a long paragraph – let alone in the name of a product or service. Like I say: tricky.
Maybe that’s why Kaspersky is still associated by some with “antivirus software”. But actually, detecting and neutralizing malware based on an antivirus database is today just one of our security technologies: over a quarter century we’ve added to it a great many others. The word antivirus today is more of a metaphor: it’s known, understood, and thus is a handy (if not too accurate or up-to-date) label.
But what are we supposed to do if we need to tell folks about complex, multifunctional protection for enterprise IT infrastructure? This is when strange sets of words appear. Then there are all the abbreviations that come with them, whose original idea was simplification (of those strange sets of words) but which often just add to the confusion! And with every year the number of terms and abbreviations grows, and memorizing them all becomes increasingly… tricky! So today, let me take you on a brief excursion of all this gobbledygook some of these complex but necessary names, terms, descriptions and abbreviations – so that, hopefully, we achieve the thing the abbreviations themselves struggle with: bringing clarity.
![](https://webcf.waybackmachine.org/web/20220927082058im_/https://media.kasperskycontenthub.com/wp-content/uploads/sites/67/2022/09/20105601/xdr_enp.png)
Read on…