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Grow as a UX Designer by Learning Copywriting Basics

Web design *Interfaces *Internet marketing *Design
Tutorial

Getting a task from a client, UX designers tend to pay attention to the design goals, not the contents of the website/app itself. There’s something completely wrong with it because the visual part might be superb, but when it frames a vague or wordy message, the client's goals won’t be reached.

To avoid this, a UX designer should dive deeper into the content, analyze it, and restructure it in an interface-friendly way. It doesn’t mean doing the copywriter’s job, it means collaborating. The reality is that sometimes the writing team is used to praising the product (because clients like that), or there is no copywriter involved in the project at all.

Provide proof instead of opinion

An impression is more powerful when the customer can conclude the product’s benefits on their own. Instead of a colorful line of adjectives like “ultimate” or “leading” you should aim at what exactly makes the product that cool. The trick is to be precise, preferably with an example.

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Total votes 5: ↑4 and ↓1 +3
Views 556
Comments 6

Designing Converting Landing Pages

Web design *Design
Tutorial

It feels like everything about LPs has already been said, however, I still keep seeing the same mistakes being made over and over again both by start-ups and established companies. Here are some tips, backed up by my 10-year experience as a UX/UI Director in agencies and product-led companies. These alone will give a nice increase in your conversion rate, I guarantee. 

Use a descriptive, not a salesy hero header 

Answer the questions “What?” and “For whom?” as early on the page as possible. A very common pattern is the largest copy being an inspirational abstract slogan and below it in smaller font the actual statement about what the product is and what it does. 

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Total votes 6: ↑6 and ↓0 +6
Views 2.3K
Comments 11

Four UX failings that e-commerce can fix with design

E-commerce management *Design
Sandbox

On average, online store users make 64 clicks before adding a product to the cart. Some clicks are useful - so-called discovery clicks that help lead to users finding a product they wish to buy, and some are useless that come as the result of poor UX. With great competition for convenience and increasingly reducing attention spans of users, each useless click reduces the number of visitors that will reach checkout.

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Rating 0
Views 322
Comments 2

A tale of how PVS-Studio reimagined the bug

PVS-Studio corporate blog Graphic design *Branding Design

You all know our mascot — a unicorn — many people grew fond of him! However, PVS-Studio has a supporting character who is also the antagonist of our product — a bug! Well, a bug is not omnipresent, indestructible evil. It's more like an everyday or a work-related trouble. In this article, you'll learn how we created a new character, and why he looks like a ladybug. Oh, and if you wonder why the hell he has a belly button — keep reading!

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Total votes 1: ↑1 and ↓0 +1
Views 374
Comments 2

Multilingual Text-to-Speech Models for Indic Languages

Machine learning *Natural Language Processing *Voice user interfaces *

In this article, we shall provide some background on how multilingual multi-speaker models work and test an Indic TTS model that supports 9 languages and 17 speakers (Hindi, Malayalam, Manipuri, Bengali, Rajasthani, Tamil, Telugu, Gujarati, Kannada).

It seems a bit counter-intuitive at first that one model can support so many languages and speakers provided that each Indic language has its own alphabet, but we shall see how it was implemented.

Also, we shall list the specs of these models like supported sampling rates and try something cool – making speakers of different Indic languages speak Hindi. Please, if you are a native speaker of any of these languages, share your opinion on how these voices sound, both in their respective language and in Hindi.

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Total votes 2: ↑2 and ↓0 +2
Views 906
Comments 0

Our new public speech synthesis in super-high quality, 10x faster and more stable

Machine learning *Natural Language Processing *Voice user interfaces *

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In our last article we made a bunch of promises about our speech synthesis.


After a lot of hard work we finally have delivered upon these promises:


  • Model size reduced 2x;
  • New models are 10x faster;
  • We added flags to control stress;
  • Now the models can make proper pauses;
  • High quality voice added (and unlimited "random" voices);
  • All speakers squeezed into the same model;
  • Input length limitations lifted, now models can work with paragraphs of text;
  • Pauses, speed and pitch can be controlled via SSML;
  • Sampling rates of 8, 24 or 48 kHz are supported;
  • Models are much more stable — they do not omit words anymore;

This is a truly break-through achievement for us and we are not planning to stop anytime soon. We will be adding as many languages as possible shortly (the CIS languages, English, European languages, Hindic languages). Also we are still planning to make our models additional 2-5x faster.


We are also planning to add phonemes and a new model for stress, as well as to reduce the minimum amount of audio required to train a high-quality voice to 5 — 15 minutes.


As usual you can try our model in our repo or in colab.

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Total votes 13: ↑13 and ↓0 +13
Views 1.9K
Comments 0

Analysis of UE5 Rendering Technology: Nanite

Game development *Game testing *Game design *AR and VR Games and game consoles
Tutorial

After Epic released the UE5 technology demo at the beginning of 2021, the discussion about UE5 has never stopped. Related technical discussions mainly centered on two new features: global illumination technology Lumen and extremely high model detail technology Nanite. There have been some articles [1 ][2] analyzing Nanite technology in more detail. This article mainly starts from the RenderDoc analysis and source code of UE5, combined with some existing technical data, aims to provide an intuitive and overview understanding of Nanite, and clarify its algorithm principles and design ideas, without involving too many source code level Implementation details.

 

https://blog.en.uwa4d.com/2022/02
Rating 0
Views 2.6K
Comments 0

UE5 Lumen Implementation Analysis

Game development *Game testing *Game design *AR and VR Games and game consoles
Tutorial

Lumen is UE5’s GI system, it is different from the traditional real-time GI which only includes the contribution of indirect diffuse reflection. It also includes indirect diffuse reflection and indirect highlight, providing a new set of complete indirect lighting. Lumen supports both hardware-based RTX and software-based Trace algorithms. The starting point of this article is that Lumen GI uses the process, algorithm, and data structure analysis of indirect diffuse reflection part based on software Trace to understand the basic principle and operation mechanism of Lumen from a macro perspective.

 

The core of Lumen includes the following parts:

Read more https://blog.en.uwa4d.com/2022/0
Rating 0
Views 1.3K
Comments 0

Unity Performance Optimization Ⅵ: Resource Memory Leak

Game development *Game testing *Game design *AR and VR Games and game consoles
Sandbox

Today, we will share some knowledge points related to resource memory leak. A memory leak is the most common issue that we continuously see and also are afraid of. What is the reason behind it? Because we can’t predict the extent of the leak before we locate the leak bottleneck, we had no idea whether it will burst out at a certain moment on the line. We have received feedback from developers that their players had no problem playing for half an hour, but they would get more and more stuck after 3 to 4 hours of playing, which they never expected before. How can it be solved? Today’s sharing will answer such questions.

UWA’s GOT Online-Assets report has a resource occupancy trend chart. If there is a rising trend like the one below, you must pay special attention.

Read more at blog dot en dot uwa4d dot com
Total votes 1: ↑0 and ↓1 -1
Views 1.6K
Comments 0

Access the power of hardware accelerated video codecs in your Windows applications via FFmpeg / libavcodec

Intel corporate blog Working with video *Programming *
Tutorial
Since 2011 all Intel GPUs (integrated and discrete Intel Graphics products) include Intel Quick Sync Video (QSV) — the dedicated hardware core for video encoding and decoding. Intel QSV is supported by all popular video processing applications across multiple OSes including FFmpeg. The tutorial focuses on Intel QSV based video encoding and decoding acceleration in Windows native (desktop) applications using FFmpeg/libavcodec for video processing. To illustrate concepts described, the open source 3D Streaming Toolkit is used.
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Total votes 3: ↑3 and ↓0 +3
Views 6.2K
Comments 0

Load test of WebRTC recording on AWS

Flashphoner corporate blog System administration *Working with video *IT Infrastructure *DevOps *

Do you remember how just a few years ago it was a disaster to lose a camera at the end of a vacation? All memorable pictures and videos then disappeared along with the lost device. Probably, this fact prompted the great minds to invent cloud storage, so that the safety of records no longer depends on the presence of the devices on which these records are made.

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Rating 0
Views 1.2K
Comments 0

WebRTC face to face video chat. Load test

Flashphoner corporate blog System administration *Working with video *IT Infrastructure *DevOps *

We continue to review variants of load tests. In this article we will go over the testing methodology and conduct a load test that we will use to try and determine the number of users that could watch and stream at the same time, meaning the users will simultaneously publish and view the streams.

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Rating 0
Views 980
Comments 0

Load testing for WebRTC mixer

Flashphoner corporate blog System administration *Working with video *IT Infrastructure *DevOps *

This article is a continuation of our series of write-ups about load tests for our server. We have already discussed how to compile metrics and how to use them to choose the equipment, and we also provided an overview of various load testing methods. Today we shall look at how the server handles stream mixing.

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Total votes 1: ↑1 and ↓0 +1
Views 681
Comments 0

Using a headless browser for WebRTC load tests

Flashphoner corporate blog System administration *Working with video *IT Infrastructure *DevOps *

In the previous article we went over a load test whose data could be used to choose a load-appropriate server. In the course of the testing, we would publish a stream on one WCS, and we would pick up that stream several times using a second WCS. The acquired results could be used as a basis for decisions on server operability.

Some would (justly) have concerns regarding the possible biases in such a test — after all, one of our servers was used to test another one of our servers. Could it be that we were using a specially optimized code that skewed the results in our favor?

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Total votes 1: ↑1 and ↓0 +1
Views 1.9K
Comments 0

Choosing a server for 1000 WebRTC streams

Flashphoner corporate blog System administration *Working with video *IT Infrastructure *DevOps *

In any project, a great deal of importance is placed on the selection of server hardware and WebRTC streaming is no exception. One of the key principles of such a selection is balance – the hardware should be powerful enough to handle the streams with no drops in quality, but not too powerful so as to waste resources. So, how does one choose the right server?

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Total votes 3: ↑3 and ↓0 +3
Views 1.3K
Comments 0