Introducing an all-new iPhone line‑up, rebuilt AirPods Pro and three exciting new Apple Watch models.
iPhone 14 Pro
Meet Dynamic Island, a magical new way to interact with iPhone. A vital new safety feature designed to save lives. An innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.
iPhone 14
Say hello to iPhone 14 and the new, supersized iPhone 14 Plus. With awesome all‑day battery life. A vital new safety feature designed to save lives. And even more spectacular low‑light shots.
AirPods Pro
Re‑engineered for even richer audio. Next‑level
Active Noise Cancellation and Adaptive Transparency. Personalised Spatial Audio. And 6 hours of battery life from a single charge.
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Apple Watch Ultra
Introducing the most rugged and capable Apple Watch ever. Made to withstand extreme conditions. Designed for athletes of all kinds, with specialised straps for endurance training, outdoor adventures and water sports.
Apple Watch Series 8
The future of health leaps further ahead. With temperature sensing for advanced cycle tracking. Crash Detection for help in an emergency. And new ways to train in the enhanced Workout app.
Apple Watch SE
Now with more capability and an even lower price. Stylish new case colours. Powerful sensors for insights about your health and fitness. Innovations for safety. And a new dual‑core processor for faster performance.